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Enhancing innovation at Pirelli: Embedding Technology Roadmapping in the process of new product development

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Submitting institution

Kingston University

Unit of assessment

17 - Business and Management Studies

Summary impact type

Technological

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Is this case study continued from a case study submitted in 2014?

Underpinning research subjects

Business And Management
Marketing

Impact case study database

Enhancing innovation at Pirelli: Embedding Technology Roadmapping in the process of new product development

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