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Showing impact case studies 1 to 9 of 9
Submitting institution
University of Durham
Unit of assessment
17 - Business and Management Studies
Summary impact type
Political
Is this case study continued from a case study submitted in 2014?
No

1. Summary of the impact

Professor Ferry’s research into public sector audit and accountability has significantly changed United Kingdom (UK) government thinking and policy making, which has in turn enhanced public accountability of local government spending. Ferry’s work with the House of Commons (HoC) Housing, Communities and Local Government Select Committee (HCLG) was followed by the government of the UK ordering a major review of the Local Audit and Accountability Act 2014. The review by Sir Tony Redmond, the only high-level review in recent years focussed on public sector audit and financial reporting, engaged Ferry as a central part of the Steering Panel and made many recommendations based on Ferry’s findings. The Redmond Review’s report, published in September 2020, calls for a comprehensive overhaul of the current regulatory arrangements including primary legislation to establish a “new regulatory body responsible for procurement, contract management, regulation, and oversight of local audit”. The UK Government responded to this review in December 2020, and is already in agreement with 60% of the recommendations; most of the remaining recommendations are being further considered by the Government before they make a further response. Ferry’s research and engagement with the public audit community has also translated into changes to the National Audit Office (NAO) Code of Audit Practice (published April 2020). The effect of the changes in government thinking, the Redmond review and NAO Audit Code will radically improve financial resilience of Local Authority spending and its efficacy for local populations.

2. Underpinning research

The Local Audit and Accountability Act 2014 (LAA Act 2014) was the most significant regulatory change in over three decades to public audit, bringing in ‘new’ audit and inspection arrangements, for English local government and other local public bodies. It finalised the closure of the Audit Commission originally announced in 2010, thereby fundamentally changing the English local government regulatory system (R4). The changes from the LAA Act 2014 are critical for public service delivery, as England’s 365 local authorities are the main conduit for public expenditure in England, with a net revenue budget of over GBP95billion for 2018/19, over 20% of total UK public sector expenditure. The impact of local government is also highly significant to other public services (such as Education, NHS, Police, Fire Services) due to joint work; and to the private sector, due to the effect on local communities and the extent of public service delivery and commissioning involving private sector partners. Therefore, the accountability of local authority finances is of high significance to social value in terms of the social, economic and environmental wellbeing of citizens across England (R3).

Against the backdrop of the 2014 Act, Ferry has undertaken detailed qualitative and quantitative research into financial resilience, value for money and fairness in English local government, during a period when the central government operated a policy of ‘austerity-localism’, (significant cuts to local government budgets whilst at the same time affording local authorities substantially more power to make decisions locally) which radically changed accountability regimes for public services (R2-R6).

An overarching motivation for Ferry’s body of work is that public audit’s purpose is to create accountability for the state and democracy (R3, R4). The post-Audit Commission public audit regime includes financial audit, giving an opinion on financial accounts, and whether Value for Money (VfM) arrangements are in place, but the inspection elements of audit, which determine whether VfM and fairness has been achieved, have been removed (R3). A key finding from Ferry’s research is that the current focus on financial stewardship can be to the detriment of VfM (R3, R4, R6) and fairness (R3, R4). He highlighted challenges for the new accountability regime that included the fact that transparency may not adequately replace accountability, due to the loss of formal information. This is because the audit requirements for local government were significantly reduced, shrinking both the audit cost but also the level of scrutiny (more detailed audit costs more), and hence the information available to the taxpayer (and others) since 2010 on where money is being spent has also been significantly reduced (R3, R4). Ferry also identified that the reduction in performance information is constraining public reporting, scrutiny and public assurance (R2, R3, R4, R6), and the changing mix of accountability and transparency may involve VfM risks (R3, R4). Ultimately, he highlighted the dangers this has for actual and perceived fairness in society (R2, R5). Ferry therefore proposed a broader approach for public audit that covered financial stewardship, VfM and fairness to uphold accountability for the state and democracy (R3, R4).

Ferry’s successful fellowship application enabled his unique access to Parliamentary archives, as a Parliamentary Academic Fellow and then Adviser. He developed and presented a scoping report for the HoC HCLG on accountability in local government. The HoC HCLG then supported Ferry to produce his published Parliament Report (R1), combining findings from his previous research with an extensive documentation review of practitioner and academic literature and new work through Parliamentary enabled/supported access to ‘elite’ stakeholders during this period. Ferry conducted over 50 interviews of key players in the local government audit sphere; politicians, government and Parliamentary officials, the NAO, think tanks, accountancy firms and consultants. The published report covers savings from regulatory changes, fragmentation of bodies involved, auditor independence, audit scope, audit competition and sustainability of the market, inspection and intervention arrangements, and implications for accountability and democracy. The full report was published by the House of Commons Housing, Communities and Local Government Select Committee in July 2019.

3. References to the research

R1: Ferry, L. (2019). Audit and Inspection Arrangements of Local Authorities in England. Housing, Communities and Local Government Select Committee, House of Commons, Parliament.

R2: Ferry, L., Ahrens, T. & Khalifa, R. (2019). Public value, institutional logics and practice variation during austerity at Newcastle City Council. Public Management Review 21(1): 96-115. DOI: 10.1080/14719037.2018.1462398

R3: Murphy, P., Ferry, L., Glennon, R. & Greenhalgh, K. (2018). Public Service Accountability: Rekindling a Debate. Palgrave Macmillan. DOI: 10.1007/978-3-319-93384-9

R4: Ferry, L. & Murphy, P. (2018). What about financial sustainability of local government! – A critical review of accountability, transparency, and public assurance arrangements in England during austerity. International Journal of Public Administration 41(8): 619-629. DOI: 10.1080/01900692.2017.1292285

R5: Ferry, L. and Ahrens, T. (2017). Using management control to understand public sector corporate governance changes: localism, public interest, and enabling control in an English local authority. Journal of Accounting and Organizational Change 13(4): 548-567. (Highly Commended Paper Award from Journal). DOI: 10.1108/JAOC-12-2016-0092

R6: Ferry, L., Coombs, H. & Eckersley, P. (2017). Budgetary stewardship, innovation and working culture: Identifying the missing ingredient in English and Welsh local authorities’ recipes for austerity management. Financial Accountability and Management 33(2): 220-243. DOI: 10.1111/faam.12117

This body of work is deemed to be above the 2* benchmark; it has been published by a select committee in the United Kingdom’s Parliament, and in multiple international peer-reviewed journals. Ferry’s activities with Parliament were supported by ESRC Impact Acceleration Account funding.

4. Details of the impact

Professor Ferry has undertaken a range of activities in recent years to ensure that his research findings reach policymakers, including extensive work with government and accounting / accountability organisations, informing policy debates around resilience, VfM and fairness in communities, regions and society. His appointment as a Parliamentary Academic Fellow, working with the House of Commons Housing, Communities and Local Government Select Committee from March 2018, was the culmination of his earlier activities, which include giving extensive written and oral evidence to the UK Parliament, and working closely with organisations such as the NAO, the Ministry of Housing, Communities and Local Government (MHCLG), the Chartered Institute of Public Finance and Accountancy (CIPFA) and the Centre for Public Scrutiny (CfPS), where he disseminates, discusses, and advises on his research (including R1-R6), feeding into their activities and practices [E1, E4, E5, E9, E10].

Ferry’s written submissions to HoC HCLG enquiries have included those to: 1) The “Brexit and Local Government” enquiry, which led to his giving oral evidence to the committee [E9] in December 2017, focussing on what this may mean for the role of local government and place-based accountability especially given the increased commercialisation of local public services; and 2) the “Government interventions: the use of Commissioners in Rotherham Metropolitan Borough Council and the London Borough of Tower Hamlets” enquiry. The latter’s report quotes Ferry’s submission, in which he refers to his research findings, that austerity-localism causes problems in ensuring that local authorities provide value for money: “The framework is geared to prevent financial failure, which means financial pressure will more likely lead to service rather than financial impacts” [E10]. The HoC Public Administration and Constitutional Affairs Committee's 2017 report on "Accounting for democracy: making sure Parliament, the people and ministers know how and why public money is spent" cites a written submission by Ferry and Dr Chow (a former Durham colleague), that “under accrual accounting the revenue and expenditure statement will include items previously hidden from view”. This feeds into one of the report's recommendations, that "Accruals accounting has allowed Parliament and the public to gain a better understanding of how the Government uses its resources and manages its assets and liabilities. Accruals accounting is therefore a good basis for the further work" [E10].

The greatest impacts on policy of Ferry’s research, however, arise from his work as a Parliamentary Academic Fellow with the HoC HCLG from March 2018 to December 2019 (the appointment was extended beyond the usual 12 months) [E7], and his subsequent appointment in 2020 as an Adviser to the Committee. In both roles, Ferry worked with Select Committee MPs and officers in a research/advisory capacity concerning accountability and procedure arrangements. Ferry’s work with the Committee coincided with the need for scrutiny of the LAA Act 2014. As the HoC HCLG committee clerk (until July 2019) Ed Beale states: “Laurence’s original work proposals (sic) was to conduct research on local government accountability, particularly in a post-Brexit landscape. This was particularly attractive to the Committee… due to the fact the Committee was conducting an inquiry on the impact of Brexit on Local Government, and secondly because I knew the Committee would be required to conduct post-legislative scrutiny of the Local Audit and Accountability Act 2014 at some point in 2020.” Ferry’s scoping report led to the Committee, chaired by Clive Betts MP, requesting a full Parliamentary report (R1). As Ed Beale attests : “Clive agreed with the proposal and approach and felt it would be a valuable contribution to inform the Committee’s future work” [E7].

Ferry produced a full report for Parliament (R1), “Audit and Inspection of Local Authorities in England: Five years after the Local Audit and Accountability Act 2014”, underpinned by his research (R2 – R6), and extended via new research benefiting from his fellowship that supported HoC access to documents, and interviews with key stakeholders. The report’s executive summary was presented to, and approved by, the Chair and Clerk of the Select Committee. The full report was presented to the full HoC HCLG committee in July 2019 [E7] and formally published by the Committee, with the endorsement of the Committee Clerk that it was “considered … outstanding and high quality” [E7]. It is now available on the UK Parliament website.

The Select Committee chair, Clive Betts MP, formally sent Ferry’s published report to the Secretary of State “to help inform the post-legislative scrutiny evaluation of the Act” [E6]. “It is extremely unusual for the Committee to share with the Ministry any publication except its own reports”, attests Betts, who also stated that once the Government published their evaluation of the Act, Ferry’s report would be “the basis of the Committee’s consideration” (of the evaluation findings) [E8].

As a result of the work of Ferry and the select committee, drawing attention to the fact that a higher level of scrutiny of the LAA Act 2014 than legally required was necessary, the Secretary of State announced in July 2019 [E3, E6] that Sir Tony Redmond would carry out an independent review of the local authority audit framework and of the transparency of local authority financial reporting in England. Upon receiving Ferry’s report from the Committee, the Secretary of State commented that he was “ confident it will help to inform Sir Tony’s findings” and that he expected “Sir Tony will want to meet separately with … Professor Ferry” [E6]. This review is the first to be fully focused in recent years on public sector audit, after four recent reports focussing on issues in the private sector (Brydon, Competition and Markets Authority, Kingman and Business, Energy and Industrial Strategy Committee). Ferry was subsequently invited by Redmond to sit on the Review’s seven-member Advisory Panel as the only academic expert, alongside high-ranking members of Government departments and auditing organisations [E1, E3]. The Panel endorsed using the HCLG Select Committee (Ferry’s) report [R1] as “it contains useful evidence which could be utilised by the Review” [E3] and Ferry was also interviewed as part of the review. Redmond attested that Ferry’s “knowledge and expertise have been invaluable” and that his “report - Audit and Inspection of Local Authorities in England: Five years after the Local Audit and Accountability Act 2014, will play a part in informing the final Report and recommendations” [E3].

Alongside the Redmond Review, 2020 saw the publication of the NAO’s latest Audit Code of Practice, for auditors of local authorities, health bodies, police and fire. Ferry’s findings led to changes to the Code, which now enables local auditors to feed information to the NAO, and around consideration of financial resilience and VfM matters; the NAO’s Director Aileen Murphie attested (prior to the Code’s publication) that “a loss of available information for the public on value for money locally is well proven by your [Ferry’s] work and has been picked up by the NAO as an issue in the renewal of Code of Audit Practice”, and that Ferry’s recent work led to “much discussion and helped to move the revised Code towards a proposed narrative value for money conclusion … The new conclusion should be much more tailored to the issues of individual places, their financial resilience and be a great deal more informative.” The Audit Guidance Notes, used by auditors to interpret the Code, have also been informed by Ferry’s work [E4].

The Redmond Review report was published in September 2020, recommending significant changes to public audit [E1], including tackling many issues highlighted by Ferry in his Parliamentary report [R1]; “I have been guided by the need to see more accountability and transparency in the local audit system and my proposed recommendations reflect these principles” said Redmond [E1]. These include the recommendation that an Office of Local Audit Regulation is created to oversee, procure, manage and regulate the external audits of local authorities in England. The creation of such a body requires primary legislation, and such discussions of a law change will bring this issue into the wider Parliamentary consciousness. This new body would overcome the serious concerns highlighted by Ferry around fragmentation of the current bodies involved in the audit process, and auditor independence and sustainability of the market, around audit competition. The implications around audit scope concerning VfM arising in particular from Ferry’s report were also considered by Redmond; Redmond endorsed the changes to the latest NAO Audit Code of Practice from earlier in 2020 that Ferry’s research had also informed. In addition, inspection concerns relating to service and financial viability are recommended by Redmond to be shared between local auditors and inspectorates, further reflecting points highlighted by Ferry. Finally, a simplified statement of service information and costs is also recommended to be prepared by each local authority to assist comparison with what was promised and to enable a judgment on performance, addressing some of Ferry’s concerns around performance information. Overall, these recommendations to the government by Redmond strengthen public accountability for democracy in line with Ferry’s research.

Upon the publication of the Redmond report, the Secretary of State for Local Government, the Rt Hon Robert Jenrick MP, stated that he “will consider the findings and recommendations carefully”; the press release also confirmed that the MHCLG would “carefully consider the recommendations proposed, which will play an important strategic role in strengthening the overall framework for local accountability” [E1]. On 17 December 2020, the UK Government’s MHCLG published their response to the Redmond Review. Of the 23 recommendations made by the review, the Ministry agreed to 14 of the recommendations, partly agreed to a further 2, and are considering the other 7 recommendations further, offering a full response to these in Spring 2021 [E2].

5. Sources to corroborate the impact

Changes to local audit and regulations

E1 Independent Review into the Oversight of Local Audit and the Transparency of Local Authority Financial Reporting report by Sir Tony Redmond (gov.uk press release and report, 8 September 2020).

E2 Local authority financial reporting and external audit: government response to the independent review (response of UK government to E1, 17 December 2020).

E3 Redmond Review: announcement and Terms of Reference, email from Sir Tony Redmond describing Ferry’s involvement and Minutes from Redmond Review Panel.

E4 Letter from Aileen Murphie, a director at the National Audit Office (6 February 2020).

E5 House of Commons Library Briefing Paper on ‘Local audit in England’ by Mark Sandford (9 September 2019).

Parliament report and select committee fellow/adviser

E6 Letter from HoC HCLG to Secretary of State (SoS) enclosing R1 and its key findings (18 July 2019), with response from SoS (23 July 2019), and announcement of R1’s publication on the UK Parliament website.

E7 Testimonial from Ed Beale (former HCLG Select Committee Clerk, 13 September 2019).

E8 Testimonial from Clive Betts (MP and Chair of HCLG Select Committee, 9 September 2019).

Written and oral evidence to Parliament prior to select committee fellowship

E9 HoC Brexit and local government enquiry: Ferry’s written (November 2017) and oral evidence (transcript, 6 December 2017), and Parliament report (published 3 April 2019)

E10 HoC Reports citing Ferry’s evidence: (a) HCLG Tower Hamlets enquiry and (b) PACAC Accounting for democracy enquiry.

Submitting institution
University of Durham
Unit of assessment
17 - Business and Management Studies
Summary impact type
Societal
Is this case study continued from a case study submitted in 2014?
No

1. Summary of the impact

Durham University research into consumer behavioural profiling and impulse buying has allowed two international marketing agencies to build novel marketing tools resulting in significant financial gains through collaborative research projects. DECIDE (Brand Consultancy Company) and KHWS Ltd. (Brand Commerce Agency) occupy Top 50 rankings (source: Mintel) within a sector of approximately 23,000 agencies, with a combined client base of approximately 400 to 500 active brands at any given time. Durham research has provided these companies with: (1) an improved approach to market research; (2) new marketing toolkits that allow companies to access potential clients in a scientific (evidenced) based way; and (3) financial gains. Indeed, between January 2015 and March 2019, the two companies had additional, direct revenues of [redacted] and there is expected to be a further [redacted] of revenue for KHWS, through creative marketing and brand campaign consultancy fees in the three years following their Knowledge Transfer Partnership with Durham. To place these increments in context, at the time of the projects, both agencies were generating annual sales revenues of around [redacted], and with less than 100 employees each. Moreover, DECIDE was previously based in North East England and has subsequently established a successful footprint in central London, while KHWS has used the tools developed to move from a purely European focus to one with a still-growing presence in the Middle East.

2. Underpinning research

The underpinning research at Durham comprised three major studies (R1, R2, and R3) that were subsequently enhanced by further Knowledge Transfer Partnership (KTP) grant funding, turning theory into practice, and resulting in adoption of the findings by the collaborating marketing agencies.

1. Developing a shopping context-specific approach to marketing in retailing (R1)

Retailing is very context-specific and marketing communications need therefore to be informed by an in-depth and contextualised knowledge of the consumer. As a result of the rapid development of the ‘Internet of Things’, contextual analyses have become much more important to marketing agencies. However, a key challenge that has remained is to determine how to map, characterise and integrate the different stages of the consumer journey, its context, and exactly how it is experienced, by analysing the consumer’s actual use of multiple retail channels (e.g. instore, online store, mobile commerce). Research conducted by Xiao and Nicholson has developed a context-dependency approach that integrates consumer characteristics (e.g. attitude, past experiences, personality), usage situations (e.g. social situation, physical environment) and different triggers (e.g. promotion, packaging, brand) in the retail environment across different journeys. The unique point of this study has been its use of behavioural classes (i.e. routine and mandatory, collective and token-based, inescapable pleasure and hedonic pleasure, conspicuous and fulfilment behaviour) to map different motivations the consumer has for purchases. This combinative approach is very different from traditional psychographic approaches, which often rely on fragmented factors in the criteria used to segment usage situations, and has added real value to firms seeking to communicate with their customers in different situations. This new approach not only provides unique insights previously inaccessible to marketers, but also offers detailed guidelines on how to map consumer situations to deliver added value across each behavioural class. In particular, the study developed a robust mixed-methodology by involving industry expertise and consumers in both online and offline contexts to provide companies with a relatively simple but accurate way to measure the salient factors. The primary emphasis has been on FMCG (fast-moving consumer goods) brands, spanning both the food (e.g. dairy, pizzas, smoothies) and non-food (razors, televisions, detergents) product categories.

2. Identifying behaviour intervention for impulse buying in consumer journey (R2 and R3)

Many marketing tactics are designed to stimulate impulsive, or at least unplanned, purchases by consumers. To date, however, firms have often found tactics such as these difficult to actually put into practice due to wide variations in campaign outcomes. The methods developed have therefore focused on applying behavioural science insights to target such tactics more precisely to the dominant behavioural patterns of market segment sub-groups. Consolidating a large body of knowledge from impulse buying research, Xiao and Nicholson mapped a large number of the key factors and triggers that increase impulse buying (including unplanned buying) during the consumer purchase journey, and associated decision-making processes. In this paper, the important factors that marketing managers need to be aware of – the interacting effects of internal triggers (e.g. urges), external triggers (e.g. adverts, promotions), and learned consumer decision rules (e.g. herd effect – social conformation), in the process of impulse purchasing – were addressed, offering clear guidelines for developing appropriate behavioural interventions (or “nudges”) for each stage of the consumer shopping journey. The paper further developed a novel conceptual framework for impulse buying research that companies can use to increase market share and revenues through more effective interventions and marketing communications. The R2 study was one of the first to propose the dynamic nature of consumer decision-making strategies during the shopping journey comprising pre-, during, and post-purchase. The R3 study used quantitative meta-analysis methods to provide a large empirical evidence base to support how triggers have worked.

3. References to the research

R1. Xiao, S.H. & Nicholson, M (2011). Consumer consideration of non-deceptive counterfeit goods: a contingency matrix approach. Service Industry Journal, 31(15): 2617-2631. DOI: 10.1080/02642069.2011.529608

R2. Xiao, S.H. & Nicholson, M (2013). A Multi-Disciplinary Cognitive-Behavioural Framework of Impulse Buying: A Systematic Review of the Literature. International Journal of Management Review, 15(3): 333-356. DOI: 10.1111/j.1468-2370.2012.00345.x

R3. Iyer, G. R., Blut, M., Xiao, S. H., & Grewal, D. (2020). Impulse buying: a meta-analytic review. Journal of the Academy of Marketing Science, 48(3): 384-404. DOI: 10.1007/s11747-019-00670-w

Indicators of Quality

This body of work has been published in internationally recognised peer-reviewed journals and is above the 2* level.

ESRC KTP with Technology Strategy Board UK and company input: GBP135,286 (2014); the KTP was scored ‘Very Good’ upon final assessment [E2].

ESRC KTP with Innovate UK and company input: GBP165,278 (2016)

ERDF PhD studentship co-funded with company (2018)

4. Details of the impact

Through the KTPs, the two companies have used the Durham findings to develop different marketing toolkits (d360° for DECIDE; Real Time Tracking apps and Clarity Insight Tools for KHWS) which are actively supporting their business growth and development, embedding Xiao and Nicholson’s research into their working practices and daily operations. Upon starting their collaborations with Durham, these agencies were each generating annual sales revenues of approximately [redacted], and with less than 100 employees, one based in the North East of England and the other located in central London. Both have expanded their geographical footprints: DECIDE into central London, as a base for international expansion, and KHWS from a European footprint to one now encompassing large areas of the Middle East.

Methodology development for consumer journey mapping and behavioural analysis in Knowledge Transfer Partnerships (KTP)

Between 2014 and 2019, 2 knowledge transfer partnerships (KTPs) [E1-E4] with 2 marketing agencies, DECIDE and KHWS, applied the findings and results of Xiao and Nicholson’s research (R1 & R2) to develop toolkits for use by the companies. Based on the behavioural situations and behavioural types identified in R1, further research carried out within the first KTP led to the development, for DECIDE, of an industry-leading tool – the d360° strategic marketing planning toolkit. This is a consumer journey mapping tool that provides nine perspectives (‘lenses’) through which to simultaneously tackle clients’ (business customers’) marketing planning and activation issues (around questions of who? what? how? when? where? and why?). The toolkit includes a shopper archetypes tool, journey mapping facilities, touch-points identification and control methods, and real-time tracking performance measures. The novelty of DECIDE’s final marketing toolkit is the combination of their original product design evaluation tool (d3eclipse) with d360°, so that it can provide packaging and brand designers with both creation and consumer-relevant personalised information. The findings from R1, on understanding consumer situations, also provided a foundation to develop detailed shopper archetypes for the d360° toolkit. By integrating findings from R1, R2 and R3, a novel real-time tracking method was developed to measure consumer behaviour changes in response to specific sales triggers during the purchase journey. These were some of the first field experiments in the marketing sector using mobile phones for real time tracking, which enhanced the accuracy of prediction about when particular marketing tactics would be most/least effective during a commercial behavioural intervention. In a second KTP, the Durham team and company KHWS developed real-time mobile apps and the proprietary Clarity Insights Toolkit (CIT). The CIT is a four-stage methodology that integrates real-time consumer tracking (using context-depending situations, R1), sales trigger identification (using the findings of R2 and R3), creative development and laboratory-testing of marketing stimuli (R1, R2, R3), with the research of Xiao and Nicholson underpinning each stage with more robust methods and a strong behavioural science evidence base.

Impact on DECIDE, a brand consultancy company

The d360° toolkit (developed from the underpinning research that encompasses shopper archetypes and insights from knowledge about consumer journeys) has had a significant impact on DECIDE, for its staff, clients, and financially. DECIDE described the KTP’s influence on daily work practices [E1] as “… impacting internal briefing sessions by encouraging creative teams to think more holistically about the target audience for their design work.” A full-time post in strategic planning was created for the DECIDE KTP associate, once the KTP had ended, in order to continue making the changes advocated by the research.

d360° has provided direct financial gain for the company during and following the KTP (E1 and 5):

Specifically, KTP-derived knowledge, based on the underpinning research, has enabled enhanced strategic consultancy fees (i.e. for insight & research-led work or high-level design direction) to be levied on a greater number of projects [E1, E5]. The associate CEO of DECIDE commented that: “ Collaboration with DUBS and Dr. Sarah Xiao has helped cultivate and embed a more ‘research-first’ mindset within the entire organization of c40 employees. It enabled us to confidently pitch for, and take on consumer research projects with organizations including [redacted] . To date, these such research projects have commanded fees in excess of **[redacted]” During the KTP (2015-2017), DECIDE’s use of the developed d360° toolkits enabled direct additional revenues of approximately [redacted] from their clients, including leading FMCG brands [redacted] [E1, E5]. Since the time of the project, the KTP outputs have continued to enable DECIDE to gain further financial wins, ensuring greater business stability. DECIDE’s CEO states: “ Since then however we have also been invited to present to [redacted] . This resulted in a further [redacted]* *brief on a new global brand for DECIDE. [redacted] and an introduction to [redacted] wider brand teams for health and personal care. This has provided a platform to collaborate and a forum to support on brand activations for 2019. We are in the process of leveraging this and are prospecting within the wider OTC health care arena with clients including **[redacted]**” [E5]. In addition to this (greater than) [redacted] confirmed revenue, DECIDE have continued to obtain new clients of global brands with much greater revenues on the horizon: “ We have to date been invited to share the d360 approach to shopper journey planning and key insights from the KTP research with senior shopper/brand teams within large scale organisations including; [redacted] attests the CEO [E5].

Furthermore, in 2018 after a lengthy pitch process, we were appointed as one of only three Shopper Marketing agencies to serve [redacted] s entire UK brand portfolio, [redacted] . Our knowledge of shopper, depth of understanding on shopper behaviour, and our commitment to continuous learning via academic collaboration formed a key part of our proposal. These were all considered important ‘added value’ factors in our successful appointment to the roster. [redacted] [CEO, E5]

Impact on KHWS, a brand commerce agency

The tools developed in the KHWS KTP have improved the company’s working practices and added new knowledge and capacities: “ The KTP has exceeded all expectations and KHWS now have a distinct Value Proposition and a behavioural science based model and proprietary tools” [E4]. The Durham tools are being used to increase the effectiveness of marketing campaigns by KHWS for their clients: “ Our Clarity Insight tool provides a proprietary research methodology that tells clients something they did not know about their audience’s purchase behaviour. These insights then inform our creative development to deliver marketing campaigns that resonate with the dominant purchase behaviours. KHWS are now in a position to introduce our offering to any consumer sector with the confidence it is robust and validated with academic rigor.” [E4]

In the final KTP report [E4, section 3], the CEO of KHWS stated: “ Over the 2 year KTP project, we have refined our model into a very robust insight and creative execution model and tools that has provided a strong and differentiated value proposition and market position for KHWS. As a result we are attracting new clients, raising our industry profile and refining the way we deliver marketing campaigns for our existing clients. In short it has been a complete success.”

The KTP has significantly changed the way KHWS staff approach campaigns:

“Prior to the KTP, the staff in KHWS were not aware of how behavioural science could be used to enhance our offering to clients. The training we have undertaken to the staff has put our Insight model and Tools at the heart of the agency” [E4]. KHWS have trained approximately 50% of their 100 staff on the behavioural science model underpinning the Sales Trigger Compass tools, and other tools developed with Durham, through their inclusion in the staff handbook, a 2-hour course for senior staff on the tools and model which is updated every 6 months, and monthly meetings for the whole company where new examples of the tools’ use are presented. The company have a copy of the model on every desk, a 90-page guide produced by the KTP associate, and have invested in EEG (electroencephalogram) headsets and analysis software, in order to study triggers in laboratory testing.

The KTP’s new models and marketing tools enabled KHWS to make an additional [redacted] in sales turnover through consultancy revenues [E4, E10] during the KTP: “…The new model and tools are the key focus of our new business strategy and outbound marketing campaign. They are driving appointments with prospective new clients and enabling KHWS to work with senior stakeholders. The KTP has informed the starting point for the majority of projects for new clients i.e. Clarity Insight Tools.” Through this [redacted] contract, multinational corporations, comprising many household names, were indirectly influenced by the KTP research: “The [redacted] is made up of: [i] [redacted] - our insight model informed a new proposition and creative development - [redacted] … [ii] [redacted]* - developing category leadership activity in grocery, ecommerce and on trade for Whiskey, Rum and Gin categories - [redacted] …[iii] [redacted] - developed ecommerce playbook to drive sales across major grocery ecommerce platforms - [redacted] [E4]. KHWS also reported outstanding proposals worth over [redacted] with [redacted] at the time of KTP final reporting [E4], and reported the expected sales turnover post-KTP from Durham research-enabled development as [redacted] (for 3 years from March 2019), from clients such as [redacted] [E4, E9].

External to KHWS, the tools developed in the project have been disseminated across the FMCG sector, through a series of industry reports [E6, E7, E8, E10] supported by quarterly breakfast briefings to FMCG brands in London, hosted by Andrew Watts (KHWS) and Prof. Mike Nicholson (Durham). Four commercial reports have now been published and disseminated to industry: Proceed to Checkout [E6], Proceed to Checkout 2.0 [E7], Winning at Shelf [E8], and Why would I buy that? [E10]. The average dissemination is to around 2,000 brands in the FMCG sector. Seven related events were staged over the two years of the KTP, with an average attendance of approximately 90 Brand Managers at each briefing. Professor Nicholson has also conducted bespoke workshops for key KHWS client brands including [redacted]. The Durham partnership is prominent on KHWS’s website: the homepage alone contains a link to Winning at Shelf at the top of the page, has the ‘Clarity Tools’ as one of 6 direct links in its header and 2 of the page’s segments include the Durham collaboration (it is described in an ‘Our Approach’ segment, and there is a further segment dedicated to ‘Winning at Shelf’). The website also has a page dedicated to the Durham collaboration [E10]. Finally, some 10 internships and 4 permanent full-time posts within KHWS have been secured for Durham students and graduates, while the toolkit developed is embedded within undergraduate and postgraduate curricula to enhance graduate employability skills.

Overall, the CEO of KHWS [E4 (p12)] described the project as “one of the most inspiring and commercially beneficial projects I have worked on in over 30 years in the marketing industry. Not only has it delivered proprietary tools but it has led to a long term relationship with academia.”

5. Sources to corroborate the impact

E1 KTP Final Report (DECIDE, 2015 to 2017 project).

E2 KTP Final Report (DECIDE, 2015 to 2017 project) evaluation letter (dated 14 June 2017).

E3 KTP Grant Application and Work Plan (KHWS, 2017 to 2019 project).

E4 KTP Final Report (KHWS, 2017 to 2019 project).

E5 DECIDE CEO and Associate CEO Testimonial (dated 25 January 2019).

E6 KHWS/Mintel/Durham University Industry Report Proceed to Checkout, supported by a Mintel-sponsored report launch in London (March 2017), with 28 FMCG companies participating (report, Eventbrite event page, KHWS event news item, Twitter post).

E7 KHWS/Durham University report Proceed to Checkout 2.0, supported by a launch breakfast hosted by Marketing Week in London (7 November 2017), with 54 FMCG brand owners attending (report, Eventful event page, Twitter post).

E8 KHWS/Durham University Industry Report Winning at Shelf, with breakfast launch event (June 2018) on the Sales Trigger Compass tool, with over 50 brand marketers attending (report, Twitter post, screenshot of presentation video, KHWS event news item).

E9 KHWS KTP meeting records (4 February 2019).

E10 KHWS Webpages: their latest homepage placing the Durham University collaboration at the heart of their offering, dedicated web page on the work with Durham University, and the benefits the partnership has delivered, page on the Winning at Shelf and Checkout reports, page on ‘Why would I buy that?’

Submitting institution
University of Durham
Unit of assessment
17 - Business and Management Studies
Summary impact type
Economic
Is this case study continued from a case study submitted in 2014?
No

1. Summary of the impact

Recognising the importance of the financial sector’s contribution to economic development, Ahmed’s research and expert engagement with several high profile international multilateral institutions has led to the production of policy documents (see below) on Islamic finance that have been used by these organisations to draft policy resolutions and prescriptions for their member countries in two broad areas:

  1. Informing policy prescriptions on enhancing the role of Islamic finance in promoting the Sustainable Development Goals (SDGs) for organisations such as the United Nations (UN) and Islamic Development Bank. Ahmed’s research identifies ways in which Islamic finance can contribute to the achievement of the SDGs.

  2. Providing a policy framework for developing the national and international financial architecture for the development of Islamic finance for the Standing Committee for Economic & Commercial Cooperation of the Organisation of Islamic Cooperation (COMCEC). Recommendations from Ahmed’s research helped develop the Shariah governance framework and liquidity infrastructure for the Islamic banking industry in Turkey.

2. Underpinning research

The role of the financial sector in contributing to economic development is well recognised. Providing Islamic financial services in many Muslim countries relates to financial inclusion and development since a significant percentage of the population do not engage with interest-based finance for religious reasons. Given Ahmed’s academic research on Islamic finance and development (R1-R2) and financial architectural issues in Islamic finance (R3-R6), he was invited to prepare policy-related research by different international multilateral organisations.

The first area of his academic research relevant to this impact case study relates to Islamic finance, development and financial inclusion. R1 provides a framework of assessing broader socio-economic development by creating a multidimensional poverty index and applying it to evaluate the impact of poverty-reducing interventions on beneficiaries in Indonesia. The main lessons from this research, subsequently leading to impact related to the SDGs (Section 4), were that tackling poverty would require going beyond just raising income levels and should include other dimensions such as providing education and health services. R2 focuses on financial inclusion and examines how different organisational formats of Islamic financial institutions perform in terms of outreach and impact on poorer households. The practical implications, resulting in impact, were to examine the social dimensions of finance in providing various types of financial services to the financially-excluded segments of the population.

Before the launching of the Sustainable Development Goals (SDGs) by the United Nations in 2015, Ahmed worked with Dr. Mahmoud Mohieldin (Senior Vice President for the 2030 Development Agenda, UN Relations, and Partnerships, World Bank) to write a policy document on the role of Islamic finance in contributing to the SDGs. The paper, developed from Ahmed’s academic research (R1 and R2), was published as a World Bank Policy Research Working Paper and covered dimensions in which Islamic finance could contribute to the SDGs (that included inclusive finance and reducing vulnerability of the poor). Subsequently, Ahmed was approached by the United Nations (Financing for Development Office, Department of Economic and Social Affairs) to write a background study on “Contribution of Islamic Finance to the 2030 Agenda for Sustainable Development” for presentation at the High-Level Conference on Financing for Development and the Means of Implementation of the 2030 Agenda For Sustainable Development organised by the United Nations and the State of Qatar in Doha, Qatar, on 18-19 November 2017. After presenting the status of Islamic finance and infrastructure financing in some selected countries, the study provided nine specific recommendations for member countries to strengthen the role of Islamic finance in financing SDGs. The discussions on social (education and health) infrastructure and the need for supporting legal and regulatory frameworks for Islamic finance in the UN paper were based on Ahmed’s research (R1).

A second area of Ahmed’s research is on a multidisciplinary theme covering financial architectural matters related to Islamic finance (R3-R6). R3 examines the issues that Islamic banks face in meeting the liquidity requirements under BASEL III regulatory standards that were introduced after the global financial crisis of 2008. R4 explores issues related to Shariah governance regimes in Islamic financial institutions with particular reference to the role of Shariah Supervisory Boards in ensuring Shariah compliance. R5 studies the status of consumer protection in Malaysia by examining the legal and regulatory framework in place to protect financial consumers. Finally, R6 assesses the accounting disclosure regime for Islamic finance in Malaysia in light of international standards, and highlights the need for having appropriate disclosures requirements for Islamic financial transactions.

Recognising Ahmed’s research on financial architectural issues related to Islamic finance, the Standing Committee for Economic and Commercial Cooperation of the Organisation of Islamic Cooperation (COMCEC), an affiliated institution of 57 member countries, invited him to write a report on National and Global Islamic Financial Architecture: Problems and Possible Solutions for OIC Member Countries. The research underpinned policy recommendations for consideration and adoption at the ministerial level Thirty-Second Session of the COMCEC in Istanbul, 21-24 November 2016. The infrastructure institutions identified in the recommendations such as enhancing strengthening Shariah governance framework, liquidity infrastructure for Islamic banks and consumer protection are drawn from Ahmed’s research (R3-R6).

3. References to the research

R1: Kasri R and Ahmed, H (2015), “Assessing Socio-Economic Development based on Maqasid al Shari’ah Principles: Normative Frameworks, Methods and Implementation in Indonesia”, Islamic Economic Studies, 23 (1), 73-100. DOI: 10.12816/0012264

R2: Ahmed, H (2013), “Financial Inclusion and Islamic Finance: Organisational Formats, Products, Outreach and Sustainability” in Zamir Iqbal and Abbas Mirakhor (Editors.), Economic Development and Islamic Finance, World Bank Publications, Washington DC, (2013), 203-229. DOI: 10.1596/978-0-8213-9953-8

R3: Ahmed, H (2015), “Basel III liquidity requirement ratios and Islamic banking”, Journal of Banking Regulation, 16 (4): 251-264. DOI: 10.1057/jbr.2014.20

R4: Al Mannai, M and Ahmed, H (2018) “Exploring the Workings of Shari’ah Supervisory Board in Islamic Finance: A Perspective of Shari’ah Scholars from GCC”, Quarterly Review of Economics and Finance, DOI: 10.1016/j.qref.2018.05.017

R5: Ahmed, H and Ibrahim, IR (2018), “Financial Consumer Protection Regime in Malaysia: Assessment of the Legal and Regulatory Framework”, Journal of Consumer Policy, 41 (2), 159-175 DOI: 10.1007/s10603-018-9369-0

R6: Ahmed, H, Ariffin, F, Karbhari, Y & Shafii, Z. (2018), “Diverse Accounting Standards on Disclosures of Islamic Financial Transactions: Prospects and Challenges of Narrowing Gaps”, Accounting, Auditing & Accountability Journal, 32 (3): 866-896. DOI: 10.1108/AAAJ-10-2015-2266

All of these underpinning items have been internally reviewed, and this body of work is at or above the 2* threshold.

4. Details of the impact

Informing Policies for Sustainable Development:

Developing on R1 and R2, a World Bank Policy Research Working Paper (E1a) co-authored by Ahmed played an important role in framing the strategy for Islamic finance and SDGs at the World Bank and Islamic Development Bank (IDB) Group. IDB is a multilateral development bank for Organisation of Islamic Cooperation (OIC) consisting of 57 member countries. Dr. Mahmoud Mohieldin (Senior Vice President for the 2030 Development Agenda, UN Relations, and Partnerships), World Bank, acknowledges that the paper “helped shift the discourse and the link between Islamic Finance and the SDGs” and “helped identify and articulate more clearly the role of Islamic Finance in contributing to the implementation of the 2030 Agenda and the SDGs” (E1b). He further adds that “It was very encouraging to find out that the paper also led to an internal discussion at the Islamic Development Bank on how to best align its work with the implementation of the 2030 agenda and the attainment of the SDGs” (E1b).

Furthermore, Ahmed’s research paper for the UN (E2a), “Contribution of Islamic Finance to the 2030 Agenda for Sustainable Development”, served as the background paper for a session (and interactive discussions) on ‘The Role of Development Finance Institutions in Achieving the SDGs’ at the ministerial level High-Level Conference on Financing for Development and the Means of Implementation of the 2030 Agenda For Sustainable Development held in Doha on 18-19 November 2017 (E2b). A referral letter from the Director of Financing for Development, United Nations, appreciated the presentation in highlighting the progress and challenges related to the financing of the SDGs (E2c).

The outcome of the conference resulted in ten “Doha Messages” (E3a) that were fed into the 2018 UN Economic and Social Council (ECOSOC) Forum on Financing for Development follow-up (23-26 April 2018) and the High-level Political Forum on Sustainable Development (9-18 July 2018). A significant part of the ninth Doha message was based on the deliberations of Ahmed’s research presented in the session on Islamic finance which highlights that “ Islamic finance plays important role in promoting the social inclusion [sic], channelling resources for social investments through solidarity-based Islamic finance products; and contributes to fill the large financing gap for investment in sustainable infrastructure. It has the potential to contribute to the achievement of the SDGs” (E3a).

The event and the Doha messages drew the attention of other development-related institutions, such as the International Institute for Sustainable Development, which also acknowledged the role that Islamic finance can play in achieving the SDGs (E3b). Aamir Rehman, Senior Advisor, United Nations Development Programme (UNDP), confirmed the contribution of Ahmed’s research to UN activities by stating that “ In addition to acting as a key reference for our November 2017 event, the paper remains highly relevant as the UN deepens its involvement with Islamic finance stakeholders. It has been cited internally both by a core team working on Islamic finance and senior leadership within the UN as we develop our approach to Islamic finance” (E3c).

Informing Policies for Strengthening Islamic Financial Architecture:

Ahmed’s research (E4a) was presented and discussed by government representatives of different member countries and international multilateral organisations at the Seventh Meeting of the COMCEC Cooperation Working Group meeting in Ankara on 20 October 2016 (E4b). After the deliberations at the meeting, five policy recommendations from E4a were selected for presentation at the ministerial level Thirty-Second Session of the COMCEC in Istanbul, 21-24 November 2016 for members to consider for adoption (E4c). The ministerial level session finally adopted all five policy recommendations “as reference guidelines for the Member Countries to develop Islamic Financial Architecture” (E4d, Agenda item 11). These recommendations relate to developing legal and regulatory frameworks, sound governance and Shariah governance regimes, consumer protection and financial education and liquidity infrastructure for Islamic financial sector. While some of these recommendations appear in Ahmed’s underpinning academic research (R3-R6), they are directly based on the research study (E4a) that outlined policy recommendations on seven infrastructure elements.

A referral letter from the Director General of COMCEC indicates that the member countries can “extensively benefit from [Ahmed’s] study in strengthening the financial architecture institutions necessary for the sound development of the Islamic financial sector” (E5). Furthermore, the Secretary General of Accounting and Auditing Organisation for Islamic Financial Organisations (AAOIFI), which is the International Financial Reporting Standards (IFRS) equivalent for the Islamic financial industry, who attended the COMCEC events, also acknowledged that the report E4a identified various problems and proposed practical solutions, some of which AAOIFI has addressed in its standards related to the National Shariah Board (E6). Being international guidelines, AAOIFI Shariah standards have been adopted in 21 jurisdictions, which includes national regulatory bodies (such as Afghanistan, Bahrain, Iraq, Jordan, Lebanon, Libya, etc.), international financial centres (such as Astana Financial Services Authority, Dubai International Financial Centre, Qatar International Financial Centre) and a multilateral development bank (Islamic Development Bank).

The policy recommendations resulting from E4a and adopted at the 7th meeting of the Financial Cooperation Working Group (E4b) and 32nd Ministerial Session of COMCEC served as reference guidelines for the interested governments of 57 OIC Member Countries to develop their Islamic financial architecture (E4d). In addition to translating the research into Turkish, COMCEC has followed up on the recommendations from the research as stated by its Secretary General: “ under the COMCEC Project Funding, some member countries, such as Gambia, have implemented projects aiming to develop Islamic Finance industry in their respective countries. Turkey will also implement a Project on Enhancing Consumer Protection in Islamic Finance” (E7).

The Participation Banks Association of Turkey (TKBB), an umbrella organisation of Islamic (participation) banks in the country, acknowledges the role the report played in the establishment of a central Shariah body and in strengthening the liquidity infrastructure in the country, as stated by Mr. Osman Akyuz, Secretary General of TKBB:

While the report has useful recommendations covering various aspects of the financial architectural institutions, we have particularly benefitted from the Shariah governance regime section of the report. The report rightly identifies the importance of a central Shariah advisory board standardize contracts [sic] to mitigate various legal and Shariah risks and build consumer confidence. As an umbrella organisation of the Islamic banks in the country, we have accordingly taken initiative to create a central Shariah body that would oversee the Shariah issues related to the participatory (Islamic) banking sector in Turkey.”

He further adds: “ We hope to examine other recommendations identified in the report (such as strengthening the liquidity infrastructure) to further enhance the development of Islamic finance industry in Turkey” (E8a)

The report also contributed to developing the liquidity related instruments in AlBaraka Bank in Turkey, as affirmed by Mr. Melissah Utku, Board Member & General Manager of the bank:

“Our bank has used the recommendations of the report and taken initiates to develop short-term Shariah compliant liquidity instruments and establish Islamic money markets in coordination with other banks.” Furthermore, he adds: “ We have used recommendations of the report in our planning and discussions with other stakeholders to identify the key issues that are necessary for a [sic] have a robust liquidity infrastructure for participatory (Islamic) banks in Turkey” (E8b).

5. Sources to corroborate the impact

E1. a) Ahmed, Habib, Mahmoud Mohieldin, Jos Verbeek and Farida Aboulmagd (2015), “ On Sustainable Development Goals and the Role of Islamic Finance”, Policy Research Working Paper 7266, World Bank Group, May 2015.

b) email from Dr. Mahmoud Mohieldin (Senior Vice President for the 2030 Development Agenda, UN Relations, and Partnerships), World Bank acknowledging the role of Policy Research Working Paper 7266 on the discourse of role of Islamic finance in contributing to the SDGs (dated 12 March 2018).

E2. a) UN Publication (dated November 2017) including Ahmed’s paper and b) conference programme from High-Level Conference on Financing for Development and the Means of Implementation of the 2030 Agenda For Sustainable Development (dated December 2017).

c) Referral Letter from Office of the Director, Financing For Development Office, Department of Economic and Social Affairs (DESA), United Nations (dated May 2019).

E3. a). Doha Messages, from the High-Level Conference on Financing for Development and the Means of Implementation of the 2030 Agenda For Sustainable Development .

b) Article from the International Institute for Sustainable Development’s SDG Knowledge Hub (published 7 December 2017) on the Nov 2017 conference.

c) Referral email from Aamir A. Rahman, Senior Advisor, United Nations Development Programme, New York (dated 8 May 2019) acknowledging the contribution of the paper on driving the policies related the role of Islamic finance in achieving the SDGs.

E4 a). National and Global Islamic Financial Architecture: Problems and Possible Solutions for OIC Member Countries, COMCEC, Ankara (October 2016).

b). 7th Meeting of the COMCEC Financial Cooperation Working Group (October 20th, 2016, Crowne Plaza Hotel, Ankara) Programme.

c ). Policy Recommendations of the 7th meeting of Financial Cooperation Working Group submitted and discussed in the 32nd COMCEC Session (p38) (dated October 2016).

d). Resolution of the Thirty-Second Session of the COMCEC (p23) (dated November 2016).

E5. Referral Letter from Director General, COMCEC, acknowledges the key role played by the study (E4a) in strengthening the Islamic financial architecture of member countries (dated 20 March 2017).

E6. Referral Letter from Secretary General, Accounting and Auditing Organisation for Islamic Financial Institutions (AAOIFI), acknowledges some of the recommendations of the study (E4a) have been addressed by AAOIFI in its standards on National Shariah Board that was published in October 2017 (dated 3 April 2017).

E7. Email from Director General, COMCEC, which acknowledges that there has been some follow up on the recommendations from the report presented in the 7th meeting of Financial Cooperation Working Group, and some recommendations from the report have been implemented in two countries (Gambia and Turkey) (dated 30 April 2018).

E8 a) Referral letter from Mr. Osman Akyuz, Secretary General of Participation Banks Association of Turkey (TKBB) (dated 5 August 2020).

b) Referral letter from Mr. Meliksah Utku, Board Member & General Manager, AlBaraka Bank, Turkey (dated 6 August 2020).

Submitting institution
University of Durham
Unit of assessment
17 - Business and Management Studies
Summary impact type
Societal
Is this case study continued from a case study submitted in 2014?
No

1. Summary of the impact

Durham University’s (DU) research into financial literacy has enabled the introduction of several financial literacy programmes and sets the policy direction on financial education for the first time in the Republic of Cyprus (henceforth, Cyprus). Research conducted by DU documented primary scientific evidence on the extensive problem of financial illiteracy among Cypriots (made all the more important following a deep local banking crisis since 2013). The findings were discussed at three high-level policy gatherings at the Central Bank of Cyprus (CBC), and were extensively covered in the media, and this has led to widespread initiatives and grassroots-led development across the country. For the first time commercial banks are offering financial literacy training to clients; a local municipality is offering public courses; scientific associations and the Ombudsman have started financial awareness programmes; and the Cooperative Central Bank are sponsoring PhD studentships in financial literacy. Additionally, the research provided the much-needed evidence base to initiate a new policy agenda by the Cyprus government: CBC along with DU academics are designing the national strategy for financial literacy, which included conducting the first national benchmark survey and preparing a high-level White Paper outlining the steps to implementing a national strategy.

2. Underpinning research

Wider body of related research outputs:

Durham University researchers, Professors Dennis Philip and Panayiotis Andreou, have been undertaking research to understand the important dimensions of financial literacy and financial behaviour. R1 studies the role of trust and sociability in understanding why households do not participate in the stock market. R2 documents that financially literate individuals are significantly better at detecting consumer fraud when it transpires. In 2016, DU signed a memorandum of agreement with the Indian Government’s National Centre for Financial Education (NCFE) to undertake research in order to measure and map India’s financial literacy levels. The project involved analysing India’s nationally representative financial literacy survey and designing the next wave using OECD (Organisation for Economic Co-operation and Development) guidelines. This led to R3, which examines factors that explain individuals’ lack of financial awareness about the existence of (basic to advanced level) financial products and examines the demographic profiles that explain limited ownership in financial products. Further, using the Indian financial literacy benchmark survey data, R4 studies the role of financial literacy in empowering women to take on financial decision-making responsibilities within households. The research showed that financially literate woman take on higher levels of responsibility in managing their household's finances, own more types of financial products and are less likely to engage in informal banking activities such as saving money at home and borrowing from moneylenders.

This body of research surrounding financial literacy and the research expertise in designing, implementing and analysing a nationally representative financial literacy survey of India has led to specific research in Cyprus (R5 and R6) and a substantial impact on the financial education initiatives in Cyprus – the impact case study in point.

Specific research outputs:

In 2016, Durham University researchers conducted a comprehensive fieldwork survey capturing financial knowledge, financial attitude and financial behaviour (25 items) among Cypriot university students for the first time, prompted by the anecdotal evidence of lack of financial knowledge, with the aim of starting a financial education policy debate in Cyprus. The study utilised previous research experience to undertake fieldwork and gather nationally representative student survey data of 881 Cypriot students aged between 18 and 24. Students from the 5 biggest Cypriot universities, representing 80% of all Cypriot students, participated in the survey. The findings of the research pointed out very low levels of financial literacy (lower than the OECD average) among the younger generation in Cyprus, resulting in a lack of understanding of credit card debt and fraudulent investments (Ponzi schemes). The research highlighted the lack of financial education and training in schools and universities and the research recommended a nationally representative survey for the whole population. The study, which acted as a pilot study, was published in the academic peer-reviewed journal Cyprus Economic Policy Review (R5). DU academics further produced a follow-up research paper documenting low financial literacy levels also in the adult population and found that financially literate Cypriots engaged significantly more in the usage of i-banking and digital financial services (R6). The research papers provided an important evidence base for the collaboration with the Central Bank of Cyprus (CBC) to develop the first national strategy for financial education in Cyprus and this has led to several interventions by grassroots organisations and government bodies.

3. References to the research

R1 Balloch, A., Nicolae, A. & Philip, D. (2015). “Stock market literacy, trust, and participation”. Review of Finance 19(5), 1925-1963. DOI: 10.1093/rof/rfu040 [rated 4-star by internal peer review; published in internationally recognised peer-reviewed journal]

R2 Engels, C., Kumar, K. & Philip, D. (2019). “Financial literacy and fraud detection”. European Journal of Finance 26 (4-5), 420-442. DOI: 10.1080/1351847X.2019.1646666 [rated 3-star by internal peer review; published in internationally recognised peer-reviewed journal]

R3 Banerjee A., Kumar, K. & Philip, D. (2020). “Unaware of being unaware and financial non-participation”. SSRN Working Paper 3201881. [rated 3-star by internal peer review]

R4 Banerjee A., Hasan I., Kumar, K. & Philip, D. (2020). “The power of a financially literate women”. SSRN Working Paper 3246314. [Paper received ‘Financial Literacy Research Award’, Asia Pacific Financial Education Institute, Singapore, Sept 2019; the paper is selected to be part of the Working Paper of the National Stock Exchange of India (NSE) and NYU Stern School of Business Initiative for the Study of Indian Capital Markets 2021] [rated 3-star by internal peer review]

R5 Andreou, P. & Philip, D. (2018). “Financial knowledge among university students and implications for personal debt and fraudulent investments”. Cyprus Economic Policy Review 12 (2), 3-23. [peer-reviewed academic journal covering economic issues affecting Cyprus. The journal has high visibility to public and policy makers.] [rated 2-star by internal peer review]

R6 Andreou, P. & Anyfantaki, S. (2020) Financial literacy and its influence on consumers’ internet banking behaviour. European Management Journal, forthcoming [ranked 2-star by internal evaluation; accepted in internationally recognised peer-reviewed journal]

4. Details of the impact

The Republic of Cyprus has faced a deep banking crisis since 2013, with currently almost half of the bank loans in Cyprus non-performing (i.e. in default) and major banks being bailed out by the government by charging a one-time levy on citizens’ bank deposits over a certain limit. Alongside this, the country faced unprecedented debt defaults and legal court cases from national and international investors who had been mis-sold mortgage agreements by property companies. These events were symptomatic of the widespread lack of financial literacy in the country, which led to excessive risk taking and the crisis. However, the problem of financial illiteracy had never been openly recognised or discussed in the policy arena, prior to the research studies (R5 and R6) of Durham University academics. Durham’s research provided the much-needed scientific evidence base to kick-start a policy agenda and to create a national strategy for financial literacy in the country, which as shown below, is now being implemented.

R5 provided the main focus of the high-level Policy Forum on 4 November 2016, R3 and R5 were presented and debated in the Policy Forum on 2 November 2018, both events were hosted at the Central Bank of Cyprus (CBC), and additionally R5 was the main focus of one public event on 13 February 2018. The events were widely covered by the national media (e.g., Sigma TV, Capital Media, RIKnews) and led to significant interest from various Ministries (Education, Culture, Commerce) and commercial banks (E1). Distinguished speakers included the Governor of Cyprus, the MEP (Member of European Parliament) for Cyprus, an OECD high-level representative, CEOs of the various commercial banks, and representatives from the various Ministries, along with the Durham University research team. R5 and R6 were discussed and heavily cited in the presentation at the European Commission and CBC joint policy conference on “Indebtedness and NPLs: Achievements and challenges” on 5 February 2020. DU researchers provided oral evidence to the European Parliament on 8 November 2019 on digital financial education provision and at the Parliament of Cyprus on 25 November 2020 discussing Cyprus’ Financial Literacy National Strategy.

These events have resulted in specific impact, which is evidenced at two levels.

First, as a direct response to the evidence documented by the research study (R5), several grassroots public organisations, commercial banks, economic associations and educational institutions responded with new initiatives:

  • The Cyprus Economists Association started new financial awareness programmes: to date 3 training programmes have taken place, with approximately 400 people attending them. The Association President’s letter quotes the research: “…we had taken the documented results seriously and in our governance meetings, we have discussed extensively the problems we face in the country. We believe that the first step to making the citizens of the country more financially literate is to raise awareness… during the years 2017 and 2018, we dedicated our efforts to offer financial awareness to our members and the public. Up until today, we have run three such financial awareness programmes inspired by your research…All above events were open to the public and have been attended by more than 400 people so far…Our aim is to carry forward an agenda which will includes similar programmes offered to our members and the public.” (E2)

  • The Municipality of Larnaca (via its Open University) started providing, for the first time, financial literacy skills training to the public, as part of its plans for regional development. The Mayor’s letter attributes their interventions directly to DU research by quoting R5. Mayor of Larnaca writes (translated from Greek): “Taking into consideration the problem of financial illiteracy highlighted above, the Open University of the municipality has already offered informative and educative lectures/courses about financial knowledge to the people”, “in every course there are around 100 individuals. Until today, 2 educative seminars have been completed, the first in March of 2018 and the other one in November of the same year. In addition, we will provide a series of 3-week courses about financial literacy, one 90-minutes class every week. It is expected that the fundamental issues of financial literacy will be covered.” (E3).

  • A new financial literacy programme was offered by the largest commercial bank in Cyprus, Hellenic Bank, with Ministry of Education. E4 is the media article which discussed the recent research findings conducted by DU academics and the bank’s decision to offer training to the public as part of their Corporate Social Responsibility (CSR) actions. E4 explicitly states that the programme includes “the provision of high school students' training in topics of personal budget management, responsible consumer behavior, savings behaviors and the time value of money. The workshops will be held in cooperation with the Ministry of Education.” Further, the article states “Hellenic plans, in cooperation with REACTION, to train people living in about 150 villages for e-services, such as completing an online income tax statement, web banking and more on e-payments” (E4).

  • The Cooperative Bank of Cyprus offered PhD studentship funding to Cyprus University of Technology to undertake research into financial literacy in Cyprus. An InBusiness news media article on the public event announcing this decision is evidenced in E5, quoting the DU researchers and the findings in R5 explicitly: “ According to today's announcement, the study commented on the results of a survey among 880 Cypriot students who recorded their level of knowledge in basic financial concepts…Research shows that only 6% of respondents are able to answer these questions with complete success” (E5). Note that R5 is the only research paper documenting financial illiteracy among students in Cyprus.

  • The ‘Cyprus Consumer Union and Quality of Life’ President’s letter cites the papers R5 and R6 as the scientific evidence on the basis of which they are developing their first guidebook in financial literacy on topics of budgeting, managing and eliminating debt, retirement planning and savings. It secured funding from the Ministry of Education for printing 5,000 copies and distributing them to all their members and consumers across the country. They are organising training seminars and educational workshops across the country to build awareness about the problem, teach and educate Cypriot consumers on financial literacy, aiming to reach more than 2,000 consumers in 2020 and 2021 (E6).

  • The Youth Board of Cyprus introduced personal finance courses aimed to reach 200 young people in their first year. The General Director quotes R5 “the seriousness of the problem became apparent when we first read the scientific evidence in your research published in the Cyprus Economic Policy Review that 6 in 10 young people can be classed as financially illiterate”, “and feels challenged by the fact that the problem is heightened among young people”, “we are delivering a training course on the subject of “Personal Finance”, “the organization’s Board of Director has approved a budget amount of 10.000 euro for conducting a field survey…to examine various aspects that can explain the problem of financial illiteracy among 15-year old students”. (E7)

  • The Centre for the Advancement of Research and Development in Educational Technology (CARDET), with EU partners, has developed the Euroinvestment game, funded by the European Commission Erasmus+ programme ( www.euroinvestment-project.eu). In their Strategic Plan for financial education of low-skilled adults in Europe online, using the game, they explicitly quote detailed findings in R5 as their scientific evidence for low financial literacy levels in Cyprus.

Second, as a direct response to the DU research, the Cyprus government decided to embark on a national strategy for financial education (E8). This was a policy recommendation stemming from the research paper, R5, which acted as a pilot study for the government. As cited in two government press releases on 4 November 2017 and 2 November 2018 (E1), Durham’s research study (R5) results provided the vital evidence base for the Cyprus government to embark for the first time on the new policy agenda to develop a national strategy for financial literacy for Cyprus. As a direct consequence of the research paper (R5), the Central Bank of Cyprus was given the mandate by the Governor of Cyprus to carry out the first-ever national benchmark household survey on ‘Financial Literacy and Inclusion’ for Cyprus. To quote from E8, the Director of the Economics Analysis and Research Department of the Central Bank of Cyprus said , “The financial literacy pilot study on college students in Cyprus [R5]…was a timely attempt to understand the growing concern of financial illiteracy in the country. The pilot study results highlighted the need for a nationally representative benchmark survey as an important step towards measuring financial literacy levels among the various population segments in the country. Hence, recently the CBC Board has approved the budget of approx. EUR50,000 [09/2017] for undertaking this benchmark survey” (E8). The Durham research team partnered with CBC to design the national survey questionnaire, with the expertise bolstered from designing Indian benchmark surveys, and building on the Cyprus survey questionnaire used in the empirical design of R5 and the OECD guidelines. To quote from E8 “(Durham University researchers were) instrumental in jointly developing the financial literacy survey questionnaire for Cyprus.” The national survey was fielded between August and November 2018.

Durham researchers were also involved in preparing the White Paper that analyses the primary benchmark data and proposes recommendations to the government of Cyprus. E9, the Central Bank Official Presentation released to the public, mentions “The first results of surveys on financial literacy in Cyprus were conducted among students (Andreou and Philip 2018) and raised awareness about the problems. It also highlighted the need to conduct a survey on the whole population.…The preparation of the questionnaire and the analysis of the results were conducted in collaboration with expert academics from Durham University (Professor Dennis Philip) and Cyprus University of Technology (Dr. Panayiotis Andreou)” (E9). The White Paper feeds directly into the policy interventions on implementing financial literacy materials in the educational system of the country.

A noteworthy policy intervention happened at the European Parliament's Office in Nicosia on 8 November 2019, where Professor Andreou provided oral evidence, based on the two research papers R5 and R6, for the “ Motion for a European Parliament Resolution on the European Central Bank Annual Report for 2018”. Mr Costas Mavrides, who is the MEP for Cyprus and the appointed rapporteur for the preparation of the motion, was to draft and present the motion in front of the European Parliament and its members to cast a vote so to become an official policy guidance to the ECB. The letter from Mr Costas Mavrides refers to the papers R5 and R6 explicitly and mentions that they “contribute significantly to the enrichment of the proposal for a European Parliament’s motion for resolution on the [2018] Annual Report of the European Central Bank”. (E10). The letter also mentions “On the basis of the above-mentioned and your suggestions as shown in your studies, in my capacity as rapporteur for the preparation of the motion for resolution for the European Parliament, I intend to include in my work specific reference to the need of digital and financial education of citizens aiming to resolve the problem of digital financial illiteracy.” (E10).

5. Sources to corroborate the impact

  1. Evidence of wide news media attention: a sample of 20 different newspaper articles and 2 Central Bank of Cyprus Press Releases by the Governor of Cyprus, Mrs Chrystalas Giorkatzis, after the roundtable discussion on 4 November 2017 [follow-up event after the first one on 4 November 2016] published at the Cyprus News Agency; and at the 2nd Forum Economic and Social Policy forum themed “Problems of Financial Literacy and the policies needed for addressing it” on 2 November 2018. Durham University researchers also appeared on state news broadcast and TV interviews 4 times discussing the findings of the research findings in R5 and R6.

  2. Letter from President of the Cyprus Association of Economists [dated 19/03/2019].

  3. Letter from Mayor of Larnaca Municipality, Andreas Vyas. (In Greek) [dated 11/04/2019].

  4. Public announcement by Hellenic Bank (2nd largest bank in Cyprus) to introduce a pilot-program of financial education in high-schools (to about 2,000 students) in collaboration with the Ministry of Education. (TRANSLATED from Greek to English) [dated 24/10/2018].

  5. In Business News article on the event on 13 February 2018 to announce a fully-funded PhD studentship sponsored by the Cooperative Cyprus Bank on Financial Literacy (TRANSLATED from Greek to English).

  6. Letter from President of Cyprus Consumers Union and Quality of Life [dated 23/02/2020].

  7. Letter from General Director of Youth Board of Cyprus [dated 24/11/2020].

  8. Letter from Central Bank of Cyprus Chief Economist addressed to the Dean of Durham University Business School on the ongoing research collaboration [dated 25/09/2017].

  9. Central Bank of Cyprus Official Slides on ‘A Survey of Financial Literacy in Cyprus: The First Results’. [Under embargo until official press release].

  10. Letter from Mr Costas Mavrides, Member of the European Parliament for Cyprus and Member of the EU Committee on Economic and Monetary Affairs [dated 22/11/2019].

Submitting institution
University of Durham
Unit of assessment
17 - Business and Management Studies
Summary impact type
Societal
Is this case study continued from a case study submitted in 2014?
No

1. Summary of the impact

During this REF period, the Durham University policing research project has expanded rapidly from impacting on a single police force to involve all of the forty-three Home Office police forces within England and Wales, the Police Service of Northern Ireland, the British Transport Police and the Ministry of Defence Police. The underpinning research has had significant and extensive impact on working practices, procedures and policies within forces implemented to achieve improvements in police officer and staff wellbeing and their service behaviour (e.g., reduced levels of exhaustion and fatigue, and increased levels of work engagement, process improvement activity and discretionary effort both to serve the public and to fight organised crime). This has not only benefited the police officers and staff employed (approximately 215,800 individuals), but also the communities they serve. The research has had direct influence on the Home Office Front Line Review of Policing Recommendation Report (July 2019). The quality, importance, and impact of this research on achieving a step change in context and conditions for the policing workforce are recognised by the Home Office, Her Majesty’s Inspectorate of Constabulary and Fire & Rescue Services (HMICFRS), the National Police Chiefs’ Council, and the College of Policing.

2. Underpinning research

Police forces play an important role in society and are unique agencies in that they have exceptional powers. Due to austerity and reduced funding, over the past nine years UK police forces have had to restructure and reduce their number of employees. The deep cuts in other social agencies’ funding have resulted in policing, as the service of last resort, facing increased demand. In the face of these challenges there are growing concerns for the wellbeing and motivation of police officers and staff. In its annual assessment of policing HMICFRS (2017, p.7) noted that “from speaking to staff and officers throughout every police force in England and Wales, we can see that policing is under significant stress.”

This research project was initially based on the developing research programme of the Principal Investigator, Professor Les Graham, working with Professor Tom Redman (deceased) studying the relationship between organisational Human Resource Management (HRM) practices and employee public service motivation, commitment, and discretionary effort. More recently, the project has built upon internationally leading research conducted by members of the Durham University Business School (DUBS) International Centre for Leadership and Followership (ICLF). The main aim of this research project has been to build a shared body of evidence based on rigorous research in police forces that can inform both local decision-making within police forces and national policing policy. To guide the reader and make clear that the impact claimed is underpinned by this research, Section 3 provides the dates that the research was first conducted. Following this date, through large scale surveys of their workforce, the research findings were replicated and legitimised in the other forces involved in this research project. Professor Les Graham and his team then presented results to key force personnel, issued reports on key findings and held knowledge sharing workshops with each force to develop police practitioner knowledge and understanding of the evidence and underpinning theory to enable translation of the research findings into effective interventions and policy changes.

Public Service Motivation, Wellbeing and Human Resource Management (HRM) Practices

R1 demonstrated that public sector workers have high levels of public service motivation (PSM) particularly when facing high levels of work overload. This occurs through a process of the meaning of their work increasing as they attempt to meet the needs of the communities they serve [R1, R2]. While a high level of PSM is beneficial to the public, society, and organisations within which they work, there can be costs for individuals’ home life and wellbeing due to them overinvesting their personal time and energy into their work [R2]. The findings [R1] suggest that as work demands increase, the adoption of supportive HRM practices can ameliorate these negative effects on employees. R3 demonstrated the importance of positive HRM practices for employee performance. The findings [R3] also suggested that the HRM practices an organisation adopts signal to employees how much they and their contributions are valued, and how concerned the organisation is for their wellbeing [R3].

Workplace Stressors and Wellbeing

In a longitudinal study R4 examined causal relationships within the well-established challenge-hindrance stressor framework. While challenge stressors, which refer to perceptions of work-related demands such as workload, time pressure, and responsibility increase stress and hence reduce wellbeing, they also hold the potential for increasing work motivation and performance. On the other hand, hindrance stressors, which refer to perceptions of work-related demands such as red tape, role ambiguity, and administrative hassles, act as barriers to achievement and have harmful effects on wellbeing and behaviour. In a first test of this framework in policing [R4], challenge stressors were confirmed to be positively related to police officer and staff engagement, while hindrance stressors were negatively related. Moreover, the negative impact of hindrance stressors on wellbeing over time was found to be significantly higher compared to that of challenge stressors [R4].

Leadership Style

In a review of leadership in policing (College of Policing, 2015), it was identified that to meet the challenges faced there was a powerful need to move away from the traditional command and control style of leadership. R5 and R6 provide strong empirical evidence of the negative impact of an authoritarian leadership style and the positive benefits of servant leadership. Authoritarian leadership was shown to be associated with reduced employee wellbeing and discretionary effort [R5]. In contrast, servant leadership was found to have a positive impact on employee wellbeing, discretionary effort and service performance for the public [R6].

3. References to the research

R1. Gould-Williams, J. S., Bottomley, P., Redman, T., Snape, E., Bishop, D., Limpanitgul, T., & Mostafa, A. M. (2014). Civic Duty and Employee Outcomes: Do High Commitment Human Resource Practices and Work Overload Matter? Public Administration 92(4): 937-953. DOI:10.1111/padm.12019.

R2. Zheng, Y., Wu, C. H., & Graham, L. (2019). Work-to-non-work Spillover: The Impact of Public Service Motivation and Meaningfulness on Outcomes in Work and Personal Life Domains. Public Management Review 22(4): 578-601. DOI:10.1080/14719037.2019.1601242. (This research was first conducted in 2015 in Cumbria Constabulary).

R3. Snape, E., & Redman, T. (2010). HRM Practices, Organizational Citizenship Behaviour and Performance: A Multi-level Analysis. Journal of Management Studies 47(7): 1219-1247. DOI: 10.1111/j.1467-6486.2009.00911.x. Submitted as an Output for REF2014.

R4. Graham, L., Lockey, S., Zheng, Y., Plater, M., & Gracey, S. (2020). The Impact of Workplace Stressors on Individual Wellbeing and Engagement in Policing. DOI: 10.2139/ssrn.3553709. (This research was first conducted in 2017 in Durham Constabulary).

R5. Zheng, Y., Graham, L., Farh, J. L., & Huang, X. (2019). The Impact of Authoritarian Leadership on Ethical Voice: A Moderated Mediation Model of Felt Uncertainty and Leader Benevolence. Journal of Business Ethics. DOI: 10.1007/s10551-019-04261-1. (This research was first conducted in 2016 in Cleveland Police).

R6. Zhang, Y., Zheng, Y., Zhang, L., Xu, S., Liu, X., & Chen, W. (2019). A Meta-analytic Review of the Consequences of Servant Leadership: The Moderating Roles of Cultural Factors. Asia Pacific Journal of Management. DOI: 10.1007/s10490-018-9639-z. (The association between servant leadership and police officer and staff wellbeing and service behaviour was first demonstrated in 2016 in Durham Constabulary).

This body of work has been peer reviewed both internally and (with the exception of R4) externally by internationally recognised peer-reviewed journals and is well above the 2* benchmark.

4. Details of the impact

The underpinning research has been utilised and made relevant through each of the forces participating in repeated large-scale surveys that have been conducted for all police officers and staff, on average every 18 months. Using quantitative analytical techniques, factors having the largest impact on focal measures have been identified and priorities for action recommended. Working with executive teams, senior leaders and staff representatives to discuss the research evidence and implications of the findings, effective interventions and changes to working practices and policies have been developed (E1 p.13, 45 and 74).

The findings in R1 and R2 increased understanding within policing of the risks that high PSM can have for individuals under conditions of high workload, as they attempt to meet the needs of the communities they serve despite incurring costs to their own wellbeing (E1 p.10 and 15). The research [R1] demonstrated that these negative effects on employees can be ameliorated by the adoption of supportive HRM practices. Furthermore, the findings of R3 demonstrated the importance of workforce perceptions of HRM practices and, in particular, of organisational support for police officer and staff wellbeing, discretionary effort and performance (E1 p.15, 21 and 41). The findings [R1, R2 and R3] have directly influenced the development and delivery of HRM policy within police forces (E1 p.1 and 54) and employee wellbeing strategies (E1 p.7, 10 and 49). Examples of policy changes introduced in forces as a result of this research to improve HRM practices and workforce perceptions of organisational fairness and support, and hence their wellbeing, include changes to promotion processes, (E1 p.6, 41, 46, 51, 54, 56, 62 and 65); improvements to how sickness is managed (E1 p.6), improved bereavement policies (E1 p.15), improvements to personal development processes (E1 p.11, 56, 62 and 67); the introduction of wellbeing champions, who speak up on issues of concern for their colleagues, (E1 p.7, 17, 46, 51 and 68); physical fitness campaigns (E1 p.7 and 17); rebalancing and addressing workload concerns (E1 p.65 and 73); reduction in cancellation of rest days (E1 p.62) and a more supportive approach to handling how complaints and misconduct allegations are investigated and dealt with (E1 p.15 and 56).

The research [R4] on challenge and hindrance stressors was “a new concept” in policing (E2) and has been received with particular interest (see for example, E1 p.10, 16, 46, 60 and 64). Working with Durham Constabulary, Professor Les Graham developed the “ 100 little things” intervention which demonstrated that the force valued the workforce and their contributions and cared about their wellbeing. Through asking the workforce to suggest ideas on how their wellbeing could be increased small changes were then made to improve processes, equipment and conditions to remove hindrance stressors or as they are known in policing ‘barriers’ to people doing their job well. As the Chief Constable of Durham Constabulary commented “ The evidence and finding that it is not so much how hard a person works, but that it is the difficulties, frustrations and barriers that individuals face in their work that have a larger impact on an individual’s wellbeing has had a very large impact on our thinking and has allowed the force to develop effective interventions and policy changes” (E1 p.16). The effectiveness of this programme was identified and evidenced by the HMICFRS (2017) (E3 p.28, p.54, 55 and 64, and E1 p.16) and interventions to reduce hindrance stressors have been implemented in forces across the UK (see for example, E1 p.1, 7, 10, 17, 38, 40-41, 46, 51, 54, 60, 62, 64, 67, 70 and 75).

The research [R5, R6] demonstrated the benefit of adopting a supportive leadershipFootnote:

Servant leadership has been renamed and is known as supportive leadership in policing. style in place of an authoritarian style for police officer and staff wellbeing, discretionary effort and service behaviour. Consequently, there has been recognition across policing of the need to move from the traditional authoritarian style to a more supportive leadership style (E1 p.8, 10 and 70). As commented by the Chief Constable of Hertfordshire Constabulary “…importantly the work with Durham University has fundamentally changed the leadership debate within the Constabulary” (E1 p.50). Based on the research, Durham Constabulary adopted supportive leadership as the preferred style (E1 p.27) and established a leadership academy (E1 p.17) to provide training to all supervisors within the force. The impact and importance of adopting this leadership approach was recognised by the HMICFRS “The new, supportive leadership approach has been developed in conjunction with the university and has been widely publicised. This approach has evolved in Durham Constabulary over the last four years. It rests on a combination of academic theory, staff surveys, and previous learning and analysis of what has worked. The approach to leadership underpins the strategic direction of the constabulary through organisational attitudes and behaviours, valuing people and talent development” (E3 p.109). Other forces that have made significant investments based on this research and completed extensive leadership training include Devon and Cornwall Police (E1 p.10); Essex Police (E1 p.38), Gloucestershire Constabulary (E1 p.42, 44); Greater Manchester Police (E1 p.45-47); Merseyside Police (E1 p.55) and South Yorkshire Police (E1 p.62).

The research findings have been presented on the Strategic Command Course (SCC)Footnote:

The SCC is a statutory requirement for officers seeking promotion to Assistant Chief Constable and above. for the past three years (E1 p.14) and there is clear recognition that this has supported the development of future chief officers and other senior police practitioners (E4 p.1 and 2). Wider dissemination of the findings has also occurred through five annual practitioner conferences held at Durham University (2015, 2016, 2017, 2018 and 2019). These have proven useful in facilitating the exchange of ideas and establishment of a network of interested experts from different forces to develop the impact of the research further (E1 p.40, 53, 59 and 62).

Longitudinal studies using matched employee responses have demonstrated the achievement of improvement in focal measures in a growing number of forces (see for example, E1 p.16, 43, 45, 57, 63, 64, 68, 70, 73 and E3 p.28). Furthermore, there is recognition of the direct contribution of the research to the improvement of HMICFRS ratings of forces (see for example, E1 p.39, 43, 55, 68-69, 72-73 and 75). Of particular note are the performances of Durham Constabulary and South Yorkshire Police. The Chief Constable of Durham Constabulary acknowledges that “…Durham Constabulary has been assessed as the only force to be outstanding by Her Majesty’s Inspectorate of Constabulary and Fire & Rescue Services (HMICFRS) for four consecutive years. The research has been a significant enabler of this achievement” (E1 p.14). The Chief Constable of South Yorkshire Police observed “…in 2016, at the start of our work with Dr Graham and the University, South Yorkshire Police was rated as ‘Requires Improvement’ in most areas of inspection with some areas identified as ‘Inadequate’. This left the force ranked bottom of the 43 forces in the country. Since this time performance improvement has been driven across the organisation to the extent we are now graded as ‘Good’ in all areas and ‘Outstanding’ around ethical conduct, moving us in to the top five forces nationally. In summary, the excellent quality, detailed and meaningful research conducted by Dr Graham and the University, has provided us with a strong evidence base to assess the many organisational changes that have been undertaken since 2016” (E1 p.63).

On 23 May 2018, the then Home Secretary announced the need for police reform and that a review of policing would be conducted to improve wellbeing, efficiency and productivity of policing on a national scale. In acknowledgement of the impact of the findings [R1- R6] on forces, the Rt. Hon Nick Hurd MP, then Minister of State for Policing and the Fire Service, appointed Professor Les Graham to the Front Line Review Steering Group (E5 p.1). The research findings (summarised in E6) informed the direction for the review (E5 p.2), were presented to Home Office officials out of committee and to the Policing Minister bilaterally (E5 p.3), and made a direct influence on the recommendations in the Home Office Front Line Review (FLR) of Policing Policy Report (E7 p.4, E1 p.78). The then Policing Minister stated (E5 p.4): ‘I am so grateful to you for the hugely constructive way that you worked with us and helped bring greater depth, rigor and understanding to the evidence base.” The FLR Review report (E7) set national policy regarding: the need for forces to achieve the right balance between meeting demand and supporting individuals (directly influenced by R1, R2, R3, R5 and R6), the reduction of internal demand (influenced by R4) and a commitment to change how the wellbeing of the policing workforce is evaluated through both the establishment of a national mechanism for wellbeing provision and changes to how HMICFRS inspect wellbeing within forces (influenced by R1- R6). Furthermore, the FLR Review report confirmed that police funding would be increased by more than GBP1billion for 2020 (E7). As observed by the Thames Valley Police Director of People, there is no doubt that the research findings have “directly informed the Front Line Review, shaped policy and influenced funding decisions” (E1 p.78).

As stated by the College of Policing Lead for Wellbeing: “The key aspects researched by Durham University have undoubtedly deepened our understanding of the challenges policing has faced regarding maintaining the wellbeing of the policing workforce in a period of deep austerity” (E8 p.1). From their work with the Durham team, the College have changed their Senior Leadership Development Programme (aimed at chief inspectors, superintendents and staff managers at similar levels). “Trainers have since incorporated the principles of supportive leadership into the SDLP and it occupies a full day of training”, and the “key supportive leadership principles have been mapped with the College of Policing’s Beyond 360⁰ assessment tool”, so that police leaders on the course will now “not only be able to understand the concepts of supportive leadership and the state of leadership in policing nationally, but also receive bespoke feedback on how they are performing individually”, with this forming part of their development plan, attests the College’s CEO (E8 p.3-4). In recognition of the importance and impact of the research on wellbeing, on 29 October 2019, Professor Les Graham was appointed by the HMICFRS to the PEEL Legitimacy External Reference Group (E9) to advise on the content of future inspections of forces and hence contribute further to policy at a national level within policing. He has also been appointed to lead the National Policing Wellbeing Research Project, a three-year research project to assess the wellbeing of all officers and staff nationally within the UK to guide future policy (E1).

Of further note is the comment by the Chief Constable of British Transport Police that: “. ..the research studies completed by Durham are contributing to changing the face of policing” (E1 p.70) . This impact was formally recognised by Chief Constable Jo Farrell (Durham Constabulary) who awarded Professor Les Graham a Chief Constable’s Commendation in July 2019, for the excellence of the policing research program in terms of both its depth and reach, and the impact it has made at both a local and national level (E1 p.14 and E10).

5. Sources to corroborate the impact

E1. Testimonials from Chief Constables of City of London Police, Cumbria Constabulary, Devon and Cornwall Police, Durham Constabulary, Essex Police, Gloucestershire Constabulary, Greater Manchester Police, Gwent Police, Hertfordshire Constabulary, Merseyside Police, Norfolk and Suffolk Police, North Wales Police, South Yorkshire Police and West Yorkshire Police; other testimonials: Bedfordshire Police, British Transport Police, Cleveland Police South Wales Police and Thames Valley Police.

E2. Transcript from then Durham Constabulary Chief Constable Mike Barton BBC 5 Live Interview with Anna Foster (Aired on 10.10.18).

E3. HMICFRS PEEL Inspection Reports for Durham Constabulary (2016, 2017 & 2018/19).

E4. Testimonials from Chief Constables Iain Spittal (08.03.17) and Dee Collins (22.03.19).

E5. Home Office letters: appointment of Dr Les Graham to the Front Line Review (FLR) of Policing (13.06.18); commentary on the contributions of the research to the FLR (14.11.18); recognition of the contribution of the research to the FLR from the Rt. Honourable Nick Hurd MP, Minister State for Policing and the Fire Service (24.07.19).

E6. Graham, et al. (2019). Technical Report: Research into Workplace Factors, Wellbeing, Attitudes and Behaviour in Policing, Summary of Evidence and Insights. Presented for the Front Line Review of Policing. Available from the gov.uk website.

E7. Home Office (2019). The Front Line Review Recommendation Report. (Issued by the Home Office, July 2019). ISBN: 978-1-78655-847-3.

E8. Testimonial letters from College of Policing Wellbeing Lead (20.02.20) and CEO (7.12.20).

E9. Letter from HMICFRS (29.10.19).

E10. Chief Constable Commendation – Dr Les Graham (02.07.19).

Submitting institution
University of Durham
Unit of assessment
17 - Business and Management Studies
Summary impact type
Economic
Is this case study continued from a case study submitted in 2014?
No

1. Summary of the impact

Research from Durham University Business School has had significant impact on Bank of England analysis and parliamentary scrutiny of Government activity and policy, as well as having impacted on the business community, regarding the implications of various Brexit related trade scenarios for the United Kingdom’s economy. Specifically, the research has: (1) provided a bespoke macroeconomic model that was used in the Bank of England’s ‘EU withdrawal scenarios and monetary and financial stability: A response to the House of Commons Treasury Committee’ report, November 2018, offering unique insights into the effects of various No-Deal/no-transition scenarios on the short-run dynamic pattern of GDP, which informed and influenced monetary policy making; (2) impacted the voting decisions of MPs in their votes on the “indicative vote on No Deal” and “Benn Bill” in the House of Commons, as well as influencing the work of the International Trade Select Committee and other parliamentary bodies on a number of Brexit and trade-related publications; (3) informed local MEP and business organisations on possible trade agreements.

2. Underpinning research

Dr Nicolae has a long-standing collaboration with Professor Stephen Millard, Senior Economist in the Structural Economics Division at the Bank of England. While on research leave at the Bank of England in 2012, Nicolae worked with Millard on a research project contributing to understanding the United Kingdom’s Productivity Puzzle (the unprecedented lack of recovery in productivity following its decline during the financial crisis of 2008). Various explanations for this puzzle have been put forward in the literature; however, none of them is able to solve it entirely. Given that understanding what drives productivity remains important, the Bank made ‘What determines the supply potential of the economy?’ one of its key research questions within the broader area of ‘Central bank response to fundamental technological, institutional, societal and environmental change’ as part of its One Bank Research Agenda.

This joint work resulted in the Bank of England Working Paper The effect of the financial crisis on TFP growth R1, exploring a possible explanation for this behaviour of the United Kingdom’s productivity (where TFP is Total Factor Productivity, a measure of economic efficiency). A significant research gap was identified: although the link between international trade and productivity is well established in the literature, international trade has not been examined as one of the potential explanations for the United Kingdom’s Productivity Puzzle, especially the significant changes in international trade during and following the Financial Crisis of 2008. In this context, a successful ESRC NEDTC Collaborative Studentship was obtained in 2015, with the research project: Explaining the UK Productivity Puzzle via International Trade, to which the Bank actively contributed with Millard as co-supervisor for Michael Nower.

Combining Nicolae and Nower’s expertise in cutting-edge macroeconomic models of international trade and calibration techniques, and Millard’s expertise in conducting policy-oriented research, a three-country dynamic, stochastic, general equilibrium macroeconomic model of international trade with monopolistic competition, heterogeneous firms and endogenous productivity has been developed R2. While this model allows the quantification of the dynamic effects of various changes in tariff and non-tariff barriers to trade on labour productivity and other macroeconomic variables, it also has a number of novel characteristics: it allows for trade between more than two countries simultaneously and has the ability to analyse the short-term dynamic behaviour of the main economic variables. These characteristics mean that the model in R2, designed to analyse the cause of the stagnation in productivity, is not only well-suited to study the role of international trade in explaining the Productivity Puzzle, but also to study the dynamic effect of the potential changes in tariff and non-tariff barriers to trade - corresponding to various trade agreements - associated with the United Kingdom’s exit from the EU - on the United Kingdom’s economy.

The model in R2 was further extended in R3 by relaxing the restrictive assumption of full employment, allowing for labour market frictions in the model. Relaxing the assumption substantially improves the model’s ability to quantitatively evaluate the effect of the changes in tariff and non-tariff barriers on macroeconomic variables, given that the movement of labour into and out of unemployment is a key driver of the response of productivity and other macroeconomic variables to shocks such as changes in barriers to trade, making the model even better suited to study the dynamic effect of Brexit. While other studies have analysed the long-run impact of the United Kingdom's exit from the EU, our models are the only ones able to provide insights into the short-run path of the United Kingdom economy after withdrawal, a feature which was especially important for the Bank of England.

The theoretical models in both R2 and R3 were calibrated to three countries, corresponding to the United Kingdom, the EU and the Rest of the World (all countries which are not in the EU). This meant that they could then be applied to quantify and examine the effects of possible future trade scenarios associated with the United Kingdom’s exit from the EU on the United Kingdom’s economy and offer policy advice on Brexit.

3. References to the research

R1 Millard S. and A. Nicolae, The Effect of the Financial Crisis on TFP Growth: A General Equilibrium Approach (2014), Bank of England Working Paper No. 502.

R2 Millard S., A. Nicolae and M. Nower, International Trade, Non-Trading Firms and their Impact on Labour Productivity (2019), Bank of England Working Paper No. 787; first circulated September 2018.

**R3 Nicolae A. and M. Nower, International Trade and the Interaction of Labour Market Frictions and Endogenous Firms Exit: An Examination of Labour Productivity and Trade Dynamics (2020); first circulated November 2017.

R1 and R2 are high level papers used as a basis for forming monetary policy at the Bank of England; additionally, they have been internally peer reviewed as being above the 2* benchmark.

4. Details of the impact

Influence on the Bank of England’s Monetary Policy

Given that the long-run stagnation in the United Kingdom’s productivity is of key concern to monetary policymakers, in September 2018, R2 was presented to members of the Bank’s Monetary Policy Committee (MPC) at a One Bank Research Awayday. Considering the model’s ability to analyse the impact of changes in barriers to trade on productivity and the wider economy, it was identified at the Bank as clearly suited for an analysis of the impact of the United Kingdom’s withdrawal from the EU. The theoretical model in R3 has also been calibrated and applied to examine the effects of changes in tariff and non-tariff barriers to trade associated to the United Kingdom’s withdrawal from the EU across a range of possible post-Brexit trade scenarios of interest to the Bank or the purpose of understanding monetary policy. Chris Young, the Head of the Structural Economics Division at the Bank of England said : “the results of this work were presented to the Monetary Policy Committee directly, providing them with helpful guidance in understanding the consequences of the United Kingdom’s withdrawal from the European Union.” [E1]

Embedded image On 27 June 2018, the House of Commons Treasury Committee requested that the Bank of England publish their analysis of how leaving the EU would affect its ability to deliver its objectives for monetary and financial stability “in good time before Parliament comes to make its key decisions” [E2]. In response to this request, on 28 November 2018, the Bank published their analysis of the EU withdrawal scenarios and monetary and financial stability [E3]. The Bank’s analysis report drew heavily on the model in R3, as one of a suite of macroeconomic models used to analyse and inform the Bank on the effects of various No-Deal scenarios on the United Kingdom’s GDP, in their modelling of EU withdrawal scenarios. Up to this point, internal models and other non-Bank research were only able to offer a view on the long-run impact of various scenarios for the United Kingdom’s withdrawal from the EU on the United Kingdom’s economy, but not on the short-run. Because Nicolae and Nower’s model could analyse the short-run effects, it gave policymakers a better view as to the likely path of the economy in the months following Brexit, specifically predicting the potential for decrease of 7.75% in GDP in the event of a Disorderly exit, seen in Chart A: GDP in EU withdrawal scenarios on page 7 of the Bank’s report (Chart A was also included in the Bank’s two-page report summary, under the heading ‘Modelled scenarios based on different assumptions about Brexit’, reproduced above) [E3].

Young, said : R3 “[...] suggested the key insight that withdrawing from the European Union with no deal would result in an immediate, sharp drop in GDP relative to its previous trend. Further, their research suggested that the initial sizable fall in the level of GDP would be larger than the long-run fall, such that GDP would remain below its new equilibrium for several years. Both these predictions were incorporated into the Bank’s analysis” [E1] . Chart A was subsequently reproduced widely in the national (and international) press. The publication of the Bank’s analysis and especially that part based on the underpinning research in R3 changed the tone of the debate in Britain.

The Bank’s report received a substantial amount of public and media interest at the time, with coverage including the BBC, ITV, The Guardian, Sky News and The Telegraph [E4]. Many media organisations made particular reference to the potential short-run impact of the worst case, No-Deal Brexit. Sky News wrote on 28 November: “ The Bank of England says that a disorderly Brexit could push the UK towards the biggest slump in modern memory. *It says that a disorderly Brexit, involving no new trade deals, severe disruption at borders and uncertain economic conditions, could lead to the British economy shrinking by nearly 8% - more than the effect of the financial crisis.*” [E4] As Young said: “ the research undertaken at Durham has allowed us to gain new insights into the impact of changes in international trade on productivity, especially in relation to the dynamics, and has benefitted monetary policymakers by offering a view as to the likely path of the UK economy in the months following EU withdrawal”. [E1]

The ongoing collaboration of Nicolae and Nower with Millard at the Bank of England on evaluating the effects of various possible trade scenarios/agreements following the United Kingdom’s exit from the EU on key areas of the United Kingdom’s economy (such as labour productivity and GDP) based on R3, led to work which contributed to the ' Trade and Productivity' internal Bank project, as it “ provides unique insights into the dynamic short-run path of the UK economy after withdrawal”, “the results of which were presented to the Monetary Policy Committee”, and which, as Dr Longoni who led the project stated: “ has benefitted monetary policymakers by offering a view as to the likely path of the UK economy in the months following Brexit.” [E1]

Influence on the House of Commons of the United Kingdom

In addition to its impact on monetary policymaking, the Bank’s report, and its unique insight into the short run behaviour of GDP, was also used by MPs as part of their deliberations over the United Kingdom’s leaving the EU with No Deal, which they subsequently voted against when voting in the House of Commons. The House of Commons Hansard shows that of the 24 MPs who made direct reference to the Bank’s analysis in their speeches during various parliamentary debates taking place between the date of the publication of the Bank’s report (28 November 2018) and the 27 March 2019 indicative vote on No Deal, 20 of them (83.3%) voted against No Deal, 2 voted for, and 2 abstained [E9(a)]. Furthermore, of the 29 MPs who made reference to the Bank’s analysis between its publication and the “Benn Bill” vote on 4 September 2019, 25 of them (86.2%) voted against a No Deal exit. Additionally, all 13 MPs who made direct reference to the dramatic short-run drop in GDP following a No-Deal Brexit then went on to vote against a No-Deal Brexit, in favour of the “Benn Bill”. Among them, John McDonnell, Shadow Chancellor of the Exchequer, said in his speech: "The Bank of England said that it [No-Deal Brexit] could cause more economic damage than the financial crisis of 10 years ago [...]", while Mr Philip Hammond, former Chancellor of the Exchequer, stated, referring to the analysis of the short-term GDP, that No-Deal Brexit “could cause a recession, with GDP reduced by up to 7.75% and unemployment rising to 7.5%.” [E9(b)]

In addition to this, in response to the 2017 International Trade Select Committee inquiry into UK Trade options post 2019, the model developed in R2 was calibrated with the three countries in the model being the United Kingdom, the EU and the Rest of the World and applied to study various trade scenarios. The results presented by the Durham team in a written evidence submission [E5(a)] showed that the decision as to which future trade scenario is preferred for the United Kingdom would depend on the relative weightings of the Government’s priorities: higher prioritisation of increasing employment would make trading under WTO rules preferable, while greater priority for increasing productivity would make EEA membership preferable. This advice was picked up directly within the committee’s final report to government, which stated: “ Dr Anamaria Nicolae and Michael Nower, of Durham University, noted that the value of the unilateral free trade model depended on what one valued in the economy: [I]t would be desirable for the UK to adopt a unilateral free-trade, low tariff or uniform-tariff approach if […] [the Government] are prioritizing maximising UK productivity growth, consumption, or wages, and minimising UK price growth. However, if the UK government is prioritizing maximizing the number of firms (and hence employment), then adopting such an approach would not be desirable.’ [E6, pg.45]. Subsequently, the same advice was incorporated verbatim by the Scottish Parliament Information Centre (SPICe) in its ‘UK trade policy and Brexit’ briefing (March 2018) [E7, pg.44].

Nicolae and Nower submitted further evidence to the 2018 International Trade Committee’s inquiry into Continuing application of EU trade agreements after Brexit [E5(b)]. While almost all contributions to this inquiry suggested that the Government’s policy objective should be that of seeking continuity on EU’s FTAs and any of the other trade related treaties to which the EU is a party, Nicolae and Nower’s submission was the only one able to quantify the short and long term effect on GDP from not grandfathering any of the EU’s FTAs and any of the other trade related treaties to which the EU is a party. Applying the model from R3, they calculated and showed how much grandfathering would contribute to minimizing reduction in the United Kingdom’s GDP post Brexit. Again, the advice was incorporated into the committee’s final report to government. “ Dr Anamaria Nicolae and Michael Nower, of Durham University Business School, calculated that “[n]ot grandfathering any of the EU’s FTAs and any of the other trade related treaties to which the EU is a party, will reduce GDP long term by 1.1% and short term by 2.7%”. [E6, pg.89]

Following written evidence submitted to the International Trade Select Committee Trade and the Commonwealth: Australia and New Zealand inquiry [E5(c)], Nicolae and Nower were invited to give oral evidence, presented by Nower on 9 January 2019. Drawing on calculations based on the model in R3, Nower advised the committee about the potential impact of future free trade agreements between the United Kingdom and Australia and New Zealand on the United Kingdom’s economy, as well as the impact of future trade arrangements between the United Kingdom and EU on the ability of the United Kingdom to strike free trade agreements with non-EU countries, and the desirability of the United Kingdom seeking membership of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership. [E8]

Informing local MEP and business organisations on possible trade agreements

Through ongoing engagement with former local MEP Jude Kirton-Darling, Durham’s research further contributed to the debate on the consequences of No-Deal on the economy and to informing the general public. Following a meeting with Kirton-Darling on 14 June 2019, in which a study based on R3, on the consequences of No-Deal Brexit, was presented, the online publication northeastlabour.eu wrote: “The outcome of the study has prompted North East Labour MEP Jude Kirton-Darling to warn Conservative Party leadership contenders against the damage a No-Deal Brexit can cause: “ This is further proof that a no-deal Brexit should not be on the negotiating table as an option, or anywhere near it. With damning evidence against it piling on, I find it shocking that no-deal is still featuring so prominently in the Brexit discourse.” [E10(a)]

In July 2017, Nicolae began discussions with regional strategic bodies and business groups, to support them in their campaigns with local businesses, to both inform, and ensure necessary changes needed are made in preparation for Brexit. A Policy Note [E10(b)] written by applying R3 to five possible post-Brexit trade scenarios, brought awareness on the effects of possible future trade scenarios on key macroeconomics variables to North East business, as it was circulated to the North East England Chamber of Commerce (NEECC) International Trade Committee. The Policy Note is also hosted on the NEECC online ‘ Brexit Knowledge Hub’ in ‘ Preparing for Brexit’, with accompanying Potential Brexit Impact on the UK Economy: FAQs answered by the Durham team, offering regional business accessible information regarding the implications of different trade scenarios to help them prepare for Brexit [E10(c)]. Nicolae and Nower also took part in NEECC’s ‘Preparing for Brexit’ series of events for regional stakeholders, covering the economic implications of No-Deal Brexit [E10(d)]. Jack Simpson, Policy Adviser at NEECC said: “These activities, while providing us with a better understanding of the effect of Brexit on the economy, have been useful in informing our members and make them aware of the business implications of various Brexit scenarios, No-Deal especially, in order to encourage them to carry out the necessary planning and preparation to place their businesses in the best position to succeed after UK’s exit from the EU.” [E10(e)]

5. Sources to corroborate the impact

E1 Set of Bank of England Testimonials: (a) Chris Young, Head of the Structural Economics Division at the Bank of England, (b) Dr Enrico Longoni, Senior Economist in the Structural Economics Division at the Bank of England

E2 Letter from Chair of Treasury Committee to Governor of the Bank of England, 27 June 2018

E3 Bank of England, EU withdrawal scenarios and monetary and financial stability, A response to the House of Commons Treasury Committee, November 2018 (summary and report)

E4 Media Coverage: ITV, Telegraph, Guardian, BBC, Sky News, Reuters

E5 Set of Written Evidence to Parliamentary Inquiries: (a) UK Trade options post 2019, (b) Continuing application of EU trade agreements after Brexit; (c) Trade and the Commonwealth: Australia and New Zealand.

E6 House of Commons International Trade Committee Reports: (a) UK Trade options beyond 2019, First Report of Session 2016–17, (b) Continuing application of EU trade agreements after Brexit, First Report of Session 2017–19

E7 UK trade policy and Brexit, The Scottish Parliament, SPICe Briefing, 7 March 2018.

E8 Oral Evidence: Trade and the Commonwealth: Australia and New Zealand, International Trade Committee

E9 Hansard Reference to Bank of England No-Deal Analysis: (a) indicative vote, (b) “Benn Bill”

E10 North East England Engagement: (a) MEP engagement (northeastlabour.eu, Facebook page, Twitter feeds); (b) Policy Note; (c) NEECC - Potential Brexit Impact on the UK Economy: FAQs; (d) NEECC Twitter feeds; (e) North East England Chamber of Commerce Testimonial.

Submitting institution
University of Durham
Unit of assessment
17 - Business and Management Studies
Summary impact type
Societal
Is this case study continued from a case study submitted in 2014?
No

1. Summary of the impact

Durham University Business School (DUBS) research into the analysis and re-engineering of a complex, commercial supply chain network has realised new business opportunities worth more than GBP800million. A road-mapping toolkit developed by DUBS, and adopted by NG Bailey, one of the UK’s leading engineering companies, has had a transformational impact on process and decision making within the business and across its supply chains.

The impact of the toolkit, developed as part of the ‘Customer of Choice’ strategic supply chain initiative, has been far reaching. More than 300 companies in NG Bailey’s supply chain have used it to benchmark, re-engineer and improve operations, reducing product development time by more than 40% and accessing a wealth of new revenue.

2. Underpinning research

The challenges of creating and capturing value from different links in an industry's value chain have been highlighted as one of the key priorities by industry [R1] and by the Government of the United Kingdom’s Industrial Strategy. While there is some understanding in the extant literature of how companies can create and capture value to be flexible and innovative, there is limited practical help for managers to use value chain information to improve their business models.

In response, research by Fernandes and Goumagias at Durham University Business School has developed a new theoretical construct, called Business Model Archetype (BMA) [R2], which demonstrates how companies can improve their business models by creating and capturing value from different links in an industry's supply chain [R3, R4]. The researchers used biologically inspired evolutionary models to understand how constructing taxonomies of BMAs could capture the multidimensionality and heterogeneity of various organisational structures [R2, R4]. Building on Fernandes’ previous work on technological process innovation [R5], this research specifically focused on developing a context-specific BMA framework that helped strategy and technical teams understand and navigate the complex business terrain, using unique combinations of BMA business model structures.

The development of the concept of BMA represents both a contribution to knowledge and practice, as the developed BMA framework provides managers with a structure to connect different components of an organisational business model. Research [R2, R4] has demonstrated that companies can analyse their business model structures (e.g. partnership development mechanisms, channel management, etc) by using industry-specific taxonomies of BMAs. These context-specific BMAs are more efficient than traditional typology-based approaches that generally impose pre-existing industries' market structures (e.g. such as being multisided) while developing operational strategies.

Funding from the Centre for Process Innovation (CPI) enabled a feasibility study on the application of the BMA framework to benchmark and develop operational strategies within two pharmaceutical companies [R4 by Fernandes, Goumagias, and PhD student Kieran Purvis], which was then disseminated via a series of workshops in 2015 and 2016.

Fernandes and Goumagias developed a toolkit based on the BMA framework using a phylogenetic classification system that involves the categorisation of processes based on shared business model characters (e.g. how partnerships are developed). The BMA methodology and the toolkit were adopted by a leading UK engineering company called NG Bailey as part of its supply chain re-engineering initiative, ‘Customer of Choice’. Over 300 companies from NG Bailey’s supply chain participated in this initiative. This toolkit allowed managers to benchmark their processes and then select the optimum future strategy based on the taxonomy of a particular industrial sector.

3. References to the research

R1. Kroh, T., Fernandes K. (2017). Impact of Industry 4.0 on Manufacturing Companies. Industry Report with PwC Deutschland.

R2. Goumagias, N., Cabras, I., Fernandes, J. K., Feng, L., Nucciarelli, A., Cowling, P., Devlin, S., and Kudenko, D. (2014). A phylogenetic classification of the video-game industry’s business model ecosystem, in Collaborative Systems for Smart Networked Environments, Springer Berlin Heidelberg, p. 285-294 (Leading International Conference). DOI: 10.1007/978-3-662-44745-1_28

R3. Nucciarelli, A., Li, F., Fernandes, K., Goumagias, N., Cabras, I., Devlin, S., Kudenko, D. & Cowling, P. (2017). From value chains to technological platforms: The effects of crowdfunding in the digital game industry. Journal of Business Research, 78: 341-352. DOI: 10.1016/j.jbusres.2016.12.030

R4. Fernandes, K., Goumagias, N., Purvis, K. (2016). Biopharmaceuticals Industry Business Model Analysis and Report. Industry Report to the Centre for Process Innovation.

R5. Milewski, S., Fernandes, K. & Mount, M. (2015). Exploring technological process innovation from a lifecycle perspective. International Journal of Operations and Production Management 35(9): 1312-1331. DOI: 10.1108/IJOPM-02-2015-0105

The above work is published in internationally recognised peer reviewed journals [R3, R5], has been presented at a leading international conference [R2], and has also been internally reviewed [R1-5]; this body of work is rated above the 2* level required.

Details of Funding:
  1. NEMOG: New Economic Models and Opportunities for digital Games (EP/K039857/1) GBP1,160,896 (14 October 2013 - 13 October 2016).

  2. Centre for Process Innovation (CPI) GBP20,000 (2016).

4. Details of the impact

The impact described is strongly economic, with DUBS research having a direct effect on productivity and performance improvements in NG Bailey and its supply chain [E1]. It has also influenced regional economic strategy development in the North East of England [E2].

The process to impact:

The main impact of this research derives from the development of the BMA toolkit and the associated methodology which was adopted by NG Bailey as part of a supply chain re-engineering initiative, ‘Customer of Choice’. This toolkit was adopted by more than 300 of NG Bailey’s suppliers. The entire ‘Customer of Choice’ project team at NG Bailey has been trained in the developed BMA toolkit and associated methodology. Professor Fernandes was invited by NG Bailey’s Group Head of Supply Chains & Strategic Projects to join a Foresight Group tasked with the role of overseeing the use of this toolkit.

NG Bailey collected data from the 300-plus participating companies in March 2017 and December 2018 to measure the direct impact of the initiative. The companies reported a cumulative increase in profitability of GBP800million [E1] and a reduction in product development lead times of more than 40%.

Wider dissemination of this research has taken place via the Confederation of British Industry (CBI) global flagship Business Voice programme through its The innovation game podcast, the North East LEP (NELEP) [E2], TIGA – the Independent Game Developers’ (trade) Association [E3] and a Durham University Massive Open Online Course (MOOC) on Open Innovation [E6].

Details of the Impacts1. Re-engineering of a Supply Chain

This toolkit and the BMA methodology formed the basis of re-engineering NG Bailey’s supply chain, which has over 2,000 suppliers. A key benefit for NG Bailey has been the ability to benchmark, re-engineer and improve its supply chain network. As a result of this research, NG Bailey undertook a comprehensive overhaul of its supply chain (called Customer of Choice). Professor Fernandes, via several workshops, trained the entire Customer of Choice project team (approximately 10 within the United Kingdom, including the Group Head of Supply Chain & Strategic Projects) at NG Bailey to use the BMA framework and the toolkit. The re-engineering initiative has resulted in NG Bailey making a step change in several of its core supply chain and procurement activities (supplier engagement, vendor management, procurement, outsourcing and tendering), as a result of this research.

A quote from the Group Head of Supply Chain states that this research “allowed us to re-engineer the entire supply chain of the company [NG Bailey]. The impact of this activity has been extensive. The company was able to make several changes to our core value activities through the use of the developed toolkit… This research from Durham has helped NG Bailey become a more innovative and customer-focused company”. The Group Head of Supply Chain further states that “this research has helped us win several industry awards including: Specialist Contractor of the Year and BIM Initiative of the Year at the Building Industry Awards” [E1].

2. Changes in operational practice

Implementation of this research, as part of the Customer of Choice project, allowed NG Bailey to benchmark core processes like tendering, product development, supplier engagement, vendor management and partnership in more than 300 participating engineering supplier companies in the United Kingdom. The supplier companies were provided with their individual benchmarked details as well as support via the trained NG Bailey Customer of Choice project team (CCPT). The CCPT helped participating companies understand and optimise critical project decision points in order to avoid costly core supply chain delays.

For example, inappropriate component selection in early-stage product development may only become apparent as scaled trials are undertaken. The CCPT had regular contact with the 300-plus participating companies over 20 months (starting from early 2017). An end of project survey, conducted and administered by the CCPT, has reported a reduction in product lead times of 40% and new income generation over GBP800million within the participating companies. According to the company’s Group Supply Chain Head, he “ *was able to use this toolkit to benchmark over 300 companies…provide them with strategies to bring about a step change in their decision-making activities – by influencing their business models.*” [E1]

3. Wider Industry & Regional Policy Impact

Engagement with umbrella organisations to maximise the reach of this research forms part of DUBS’ impact strategy and the research team has worked with CBI, NELEP and TIGA to reach a wider range of businesses. Professor Fernandes leads the NELEP’s Innovation Observatory [E7], which is tasked with assisting the NELEP Innovation Board to develop innovative strategies to support ‘more and better jobs’ through the development and commercialisation of new products, processes, applications and business models. This research has informed the Strategic Economic Plan (SEP 2017- 2021) for the North East [E7]. In the letter from Alan Welby, the Innovation Director for the NELEP, he states that this research (Fernandes’) “shows the opportunities and threats to the region’s companies from a rapidly developing, increasingly tech-focused dynamic world marketplace” [E2]. Lessons and best practice from this research were adopted by CBI and widely disseminated to its members via their global flagship Business Voice programme, The innovation game (a podcast available to over 190,000 CBI members) [E5]. This research was also featured in Durham’s MOOC on Open Innovation, which has over 7000 global participants enrolled [E6]. The toolkit and the methodology were also presented at several industrial workshops to leading biologics manufacturing companies and were adopted by companies like **[REDACTED]**to benchmark and analyse their business models [E4]. TIGA, which has also adopted this research, has widely disseminated the toolkit to help its members optimise their value chains, with a number of events and symposiums, including at TEDx York on 16 November 2018. Dr Richard Wilson OBE, CEO of the Games Industry Association TIGA, in his testimony states that “this research, via a series of practical toolkit (sic), introduces the notion that technical teams and organisations can derive competitive advantage not only through superior technologies but also through the ability to navigate the complex business and technological terrain using unique combinations of BMA” [E3].

5. Sources to corroborate the impact

E1. Letter from NG Bailey (dated 5 November 2018).

E2. Letter from Director of Innovation of the North East Local LEP (received 12 March 2019).

E3. Letter from CEO of TIGA (Independent Game Developers' Association) (received 23 January 2019).

E4. Letter from Director of Performance Development at the Centre for Process Innovation, (dated 9 May 2018).

E5. Screenshot (taken 25 January 2019) of the website hosting the CBI podcast The innovation game in which Fernandes was featured in January 2017.

E6. Screenshots of the DU Futurelearn course on Open Innovation, featuring Prof. Kiran Fernandes (taken 25 January 2019), plus statistics on course participants.

E7. The Strategic Economic Plan for the North East, published by the North East LEP (dated January 2017) (page 30).

Submitting institution
University of Durham
Unit of assessment
17 - Business and Management Studies
Summary impact type
Societal
Is this case study continued from a case study submitted in 2014?
No

1. Summary of the impact

Durham University’s research in marketing and management has enhanced supply chain management (SCM) by several UK firms. The impact on these particular firms is important as they comprise a variety of actors including larger firms and SMEs in the manufacturing sector; and thus the benefits they accrue will have further impact on suppliers and customers in their respective supply chains. The impact involves facilitating significant changes in practice to: (i) radically improve processes of analysing the marketplace and customer relationships; (ii) develop new work practices for managing these relationships, reflecting an improved marketing orientation; (iii) improve manufacturing firms’ effectiveness in providing customer value; and (iv) develop and implement more responsive operational processes. As a result of the research, organisations have been able to more systematically engage with their supply chain partners and hence improve their performance. The impact has spread from original studies of manufacturing excellence across several organisations to funded projects including a Knowledge Transfer Partnership (KTP) and an ESRC impact acceleration award, thereby combining what was initially a broad level of engagement with more highly focused outcomes. Specific improvements include: better generation of ideas for new product development (NPD); greater effectiveness of shared processes across the supply chain; identifying and mobilising partners to contribute value to customer solutions; and the development of a data classification policy which facilitates different supply chain configurations. The impact resulted in significant performance improvements, e.g. for one company, PSP Architectural, turnover increased by approximately 28% and staff headcount by 50% over 2 years.

2. Underpinning research

The research that underpins this case study falls into the closely linked areas of supply chain integration and business-to-business (B2B) marketing. The former refers to the degree to which a manufacturer strategically collaborates with its supply chain partners and jointly manages intra- and inter-organization processes; the latter refers to the management of market-based relationships between organizations, including buying and selling. The research explores how integrating such processes for developing new offerings and planning production can improve organisational performance.

During the current REF period, Ellis and Tsinopoulos led a programme of engagement activities which generated impact, through improved business performance, and new research, through the generation of data and business driven research questions. Both the impact and the research focus on the customer and supplier sides of integration, and on the balancing of a strong internal focus (e.g. on manufacturing processes – R1, R2) with external awareness (e.g. the wider industrial network in which inter-firm relations are embedded - R4). The research which underpins the impact falls under three streams.

In the first stream, the research has compared the integration practices of lead users (customers with specific needs and innovative skills) with those of suppliers. Findings indicate that integration with the former is superior to the latter (e.g. R1 & R3) and has therefore guided choices on the direction of integration. The second stream has examined the underlying dimensions of supply chain integration. It has argued that different combinations of product newness and process structure will determine how a manufacturing organisation will benefit from integrating with customers and suppliers (R2 & R6). These two streams are novel due to their combination of the study of supply chain integration practices with those internal to the firm. This has facilitated the explanation of influences on, and barriers to, integration in greater depth than hitherto, including the significance of product newness. Finally, the third stream has explored how marketing and purchasing managers in different B2B contexts socially construct boundaries as well as notions of value; and the implications of these constructions for the management of inter-firm relations (R4 & R5). This stream is novel as such relationships have largely been studied from a quantitative perspective rather than this more nuanced interpretive approach.

The specific research findings that have led to impact are as follows:

  • Integration of NPD and production processes between suppliers and customers is multidimensional (R3, R6).

  • The integration of procedures and decision making for NPD and processes that can add value will depend on (i) the newness and familiarity of the products and processes (R6); and (ii) the type of process structure used by the focal organisation (R1, R2 & R6).

  • Managers’ inter-personal behaviours can help the development of inter-organizational relationships (R4).

  • The efforts of more peripheral actors beyond the core buyer-supplier relationship can result in network value creation (R5).

  • Firms should seek to balance external and internal perspectives when developing supply chain strategy (R4 & R5).

3. References to the research

Publications:
  1. McCarthy, IP, Tsinopoulos, C, Allen, P & Rose-Anderssen, C (2006) New Product Development as a Complex Adaptive System of Decisions. Journal of Product Innovation Management 23(5): 437-456. DOI: 10.1111/j.1540-5885.2006.00215.x

  2. Tsinopoulos, C & Bell K (2010) Supply chain integration systems by small engineering to order companies: the challenge of implementation. Journal of Manufacturing Technology Management 21(1): 50-62. DOI: 10.1108/17410381011011489

  3. Al-Zu'bi, Z & Tsinopoulos, C (2012) Suppliers vs Lead Users: Examining Their Relative Impact on Product Variety. Journal of Product Innovation Management (29)4: 667-680. DOI: 10.1111/j.1540-5885.2012.00932.x

  4. Schepis, D, Purchase, S & Ellis N (2014) Network Position and Identity: A Language-Based Perspective on Strategizing, Industrial Marketing Management, 43: 582-591. DOI: 10.1016/j.indmarman.2014.02.009

  5. Rod, M, Lindsay, V & Ellis, N (2014) Managerial Perceptions of Service-infused IORs in China & India: A Discursive View of Value Co-creation, Industrial Marketing Management,43: 603-612. DOI: 10.1016/j.indmarman.2014.02.007

  6. Tsinopoulos, C & Mena, C (2015) Supply chain integration configurations: Process structure and product newness. International Journal of Operations and Production Management (35)10: 1437-1459 DOI: 10.1108/IJOPM-08-2013-0369

The University’s REF review process has confirmed that all the above publications are rated as at least 2* level in quality: internal reviews scored the publications as 2* (R2), 3* (R4,5 & 6) and 4* (R1 and 3). All six are published in internationally recognised peer-reviewed journals.

Supporting Grants:
  1. A KTP from Autumn 2013 to Autumn 2015 was awarded to Profs Ellis and Tsinopoulos, addressing marketing orientation and supply chain management with PSP Architectural Ltd worth GBP131,855 co-funded by the ESRC and the TSB, and the participating company. The partnership was evaluated on completion as ‘Very Good’ and the Associate was nominated for the ‘Business Leader of the Future’ KTP Award.

  2. A project co-funded by the ESRC’s Impact Acceleration Account (IAA) and PWS Distributors was awarded to Prof Tsinopoulos: ‘Develop and implement a strategy of proactive information provision and data analysis, across the distribution and manufacturing business, to facilitate business growth’. The project’s value was over GBP45,000 (including GBP34,659 of external funding), and it ran from August 2016 to May 2018.

4. Details of the impact

Overall, the impact consists of improvements in the performance of several UK manufacturers through more effective management of supply chain relationships for understanding customer needs, developing new products and improving decision making. Reach and significance of the impact was achieved by engaging with two groups of companies. The first (project 1), includes a high number of manufacturers that received detailed research-led guidance on improving their supply chain integration practices. It includes the manufacturers that participated in the Institute of Mechanical Engineers’ (IMechE) Manufacturing Excellence (‘MX’) awards (project 1). The second (projects 2 and 3) includes two organisations with whom the research team engaged closely to significantly improve the processes used to manage their supply chain relationships (PWS Distributors (2018 GBP63million turnover) – see E3 & E9; and PSP Architectural (2018 GBP9million turnover & 100 staff)) (E8).

Project 1 - Reach: MX Benchmarking project

The ‘MX’ award scheme has served as the basis for increasing the reach of the impact by guiding the change of processes and thus improving the business performance of about twenty UK manufacturers per year (E1). MX’s aims have been to: i) recognise the best manufacturing practices in the UK; and, ii) improve participants’ business performance by providing detailed world leading and research-led recommendations for process improvement. Prof. Tsinopoulos has been a key member of the award design team (2000-11) and then member of the executive committee (2011-16) of the awards. He was in charge for the provision of feedback (benchmarking) to the participating organisations up to 2016.

This has been an iterative engagement during which: i) Tsinopoulos has used the data submitted by organisations to generate research (R6); and ii) the participating organisations used the feedback to improve how they manage their processes. It is here that we have seen ‘ the positive impact which this programme has had on the UK manufacturing companies who have participated’ (E1).

The feedback (benchmarking) reports, that all manufacturers received, built on the Durham team’s research and explained what they each needed to do to improve their supply chain relationships so as to enhance their business performance (i.e. R3 & R6). For instance, when a manufacturer reported weak integration practices, the report would provide detailed guidance on how to improve them, e.g. by classifying suppliers so as to streamline information sharing and improve decision making (R6). Such guidance was based on the second stream of work. Similarly, when a manufacturer reported weaknesses in the generation of ideas, for NPD, the report would provide detailed guidance on how to engage with suppliers and/or lead users to develop product solutions which are technically feasible and marketable. Such guidance was based on the first stream of work.

Manufacturers have used this research-led guidance to improve the integration with their suppliers on the most appropriate dimensions (E1). For example, ZF Lemforder Ltd (2018 turnover: USD296million (12-2018, E2)), who improved their competitiveness by achieving ‘standardisation between our assembly lines, departments and processes’, both internally and externally (E4). These improved practices have had ‘a direct influence on our quality, cost and delivery’ (E4). Since 2017, ZF have worked with a key customer organisation to ‘design the assembly for ease of manufacturer and reduce the risk of mis-builds’ (E4). Similarly, AGFA Graphics, who participated multiple times, (2018 turnover: USD89million (12-2018, E2)) have provided clear indications of where the feedback has been used to reduce ‘ cost and quality risks’ from holding ‘ excess material’ between sites (E5). This includes the development of process improvements across the supply chain which led to the survival of a plant: ‘ without MX participation, the Leeds factory would probably have been closed down’ (E5).

Project 2 - Significance: KTP with PSP Architectural on the development of closer integration with customers and suppliers

During this Knowledge Transfer Partnership (KTP), PSP, a Shildon-based manufacturer of rain-screen systems and metal fabrications, was provided with ‘ the knowledge and expertise that PSP lacks’ (E6) to integrate its marketing and supply chain and improve how managers make decisions.

The company worked with Profs Ellis and Tsinopoulos to significantly change its processes to better configure its supply chain partnerships (R4). This entailed better appreciating where and how value is created across the supply chain (E6 & E7). This understanding was based on findings reported in R2, R4, R5 & R6. As a result, the company has been able to identify better product opportunities in its trading relationships and added-value services (R5). This has promoted a more partnership-based approach to the management of its supply chain, thereby managing its integration efforts more effectively. Resulting strategies acknowledged the significance of customers, competitors and other stakeholders. Indeed, PSP states that ‘ the biggest impact was on the structure within the company and how we communicate internally and externally’ (E8).

Prof Ellis and the KTP Associate conducted extensive qualitative research (underpinned by the methods in R4 & 5) into managerial perceptions within the construction industry network (E7). Based on these studies, PSP set up and implemented processes and systems for customer acquisition and the subsequent management of relationships with the key network actors that contribute to value creation within the sector. This enhanced approach to managing its B2B relationship portfolio included the appointment of new senior personnel with ‘significant experience with project work and a greater understanding of site construction’. The company states that this has ‘improved both the communication and project control within the business resulting in orders being received regularly from much larger clients’ (E8). PSP has also set up a design operation to add value to customers, thus ensuring that the external identity of ‘solutions’ supplier that it was projecting to the marketplace was mirrored by internal practices. By thereby offering a service that many competitors do not, ‘ this assists significantly in securing projects’ (E8).

As a result of using improved knowledge of changing customer needs, the transformation in the company’s network positioning, marketing orientation and supporting operations has manifested itself in an increased level of enquiries from potential clients. This has enabled PSP to select higher margin opportunities from a more comprehensive relationship portfolio; opportunities it was better able to serve thanks to closer relations with suppliers. The impact on the company was extensive: sales have increased such that turnover in the year 2017-18 was GBP9million, from GBP7million in 2014-15, and staff headcount increased from 66 to over 100 (E7 & E8).

Project 3 - Significance: PWS Distributors and ESRC Impact Acceleration Account

PWS in Newton Aycliffe is a supplier of kitchen components and work surfaces. Contrary to PSP above, PWS’s products are relatively high volume and standardised, a configuration which dictates a different way of integrating with customers and suppliers. Facilitated by matched funding from the ESRC’s IAA, Prof Tsinopoulos was able to guide the firm in significantly changing its integration practices and in developing and implementing a strategy for business growth. The project applied the findings of his research on supply chain configurations and customer identification (R1 & R6) to develop and implement a methodology of proactive information provision and data analysis for the firm. It encouraged the development of a culture of data-driven decision making which considered modes of supply chain integration on one hand and the way marketing decisions were made on the other, thereby maximising customer value. As the firm puts it, ‘ This was achieved by implementing product and customer segmentation within a business intelligence (BI) system, as identified by a program of engagement with stakeholders’ (E9).

They add, ‘ The project achieved success in allowing individuals to validate their intuitions as a data-driven assessment via the BI system’ (E9), for example in comparing the cost/benefit of a new carrier’s better delivery rate in relation to warehouse work rate and different packing methods. Service improvements were also noted, for instance ‘by adopting a rigorous customer segmentation approach within the warehousing section, customers can receive a service offering which is appropriate for their customer type and position within the supply chain’ (E9). This included alternative delivery methods and the need for goods to be labelled and consigned individually, ‘ including their end consumers’ preferences’ (E9). Moreover, the effects of service changes are more apparent with the improved processes and systems, so that ‘ when moving a customer onto a premium service method, the effects upon credits can be seen sharply from that point onwards’ (E9). PWS believe that the impacts of implementing research findings were seen amongst stakeholders throughout the supply chain (as suggested by R2, R4 & R5), for instance in: ‘helping suppliers to optimise their production’; ‘helping increase customer value by enabling carriers to achieve a reduced damages rate’; ‘helping warehousing to function more efficiently’ by examining failure data; and ‘helping customers to increase the value of their business by reducing their failure rates’ (E9).

5. Sources to corroborate the impact

E1. Testimonial from the Institution of Mechanical Engineers, regarding Manufacturing Manufacturer Excellence Awards (dated 17 May 2019).

E2. ORBIS data for AGFA Graphics and ZF Lemforder Ltd.

E3. 2019 Annual Report for PWS Architectural Ltd (dated 30 April 2019).

E4. Testimonials of participating organisations in MX awards: ZF Lemforder Ltd (dated 3 October 2018).

E5. Testimonials of participating organisations in MX awards: AGFA Graphics (received via email on 7 August 2019).

E6. KTP Grant Application & Proposal Form 2013 (PSP Architectural Ltd).

E7. KTP Final Report 2015 (PSP Architectural Ltd).

E8. Testimonial from Chairman of PSP Architectural Ltd (dated 13 September 2018).

E9. Testimonial/project assessment from PWS Ltd IT Manager (received via email on 28 January 2019).

Submitting institution
University of Durham
Unit of assessment
17 - Business and Management Studies
Summary impact type
Societal
Is this case study continued from a case study submitted in 2014?
No

1. Summary of the impact

Professor Adams’ research addresses two key problems that have resulted in impact:

  1. Achievement of the UN Sustainable Development Goals (SDGs) requires a shift in capital allocation (how finance is invested).

  2. Sustainable development issues give rise to new risks (and opportunities) for businesses.

This research (leading to a 5-step approach outlined in section 2) examines and sets out the need to rethink value (and the value creation process), emphasising how integration of sustainable development into corporate reporting can lead to greater overall value creation.

The direct impact has included:

  • Changes in policy and regulatory body guidance e.g. through the work of the UK’s Financial Reporting Council (FRC) that has led to increasing emphasis on SDG reporting and a broader view of value (beyond profit);

  • Changes in reporting practice and the strategy/approach of an Australian investor (Cbus Superannuation Fund) and a global asset manager (Baillie Gifford) both of which in turn influence the companies they invest in;

Adams’ research has also had impact through take up by significant organisations including the Scottish Environment Protection Agency, KPMG, the International Integrated Reporting Council (IIRC), the Association of Chartered Certified Accountants (ACCA), the Chartered Accountants of Australia and New Zealand (CAANZ), Institute of Chartered Accountants of Scotland (ICAS) and the United Nations Development Programme (UNDP) in their SDG Impact Standards.

2. Underpinning research

Corporate reporting, corporate governance and the way organisations approach strategy and value creation influence the shift in capital allocation required to achieve the SDGs, and the risks and opportunities posed by sustainable development issues. Adams’ recent Durham University (DU) research (2015 onwards), building upon her 25-year body of work, looks at these issues.

R1 brings together disparate strands of prior literature (examining and theorising on subsets of the complex relationships involved) and primary research through interviews with non-executive directors and Board chairs from South African and Australian large, listed companies to develop a conceptualisation of contemporary value creation in the context of global social and environmental challenges. It particularly demonstrates that integrated reporting processes influence the way directors think, enhancing board oversight and their ability to handle increasing complexity. This change in reporting results in increased awareness of the impact of sustainable development issues together with a broader view of value creation.

R2 finds that corporate annual reports are increasingly linking social investment activities with overall strategy for value creation, where value is broadly defined. This has occurred whether or not reporting companies have been involved in integrated reporting developments.

The 5-step approach in R3 is informed by: the conceptualisation developed in R1; the finding in R2 that social investment activities are increasingly linked to value creation; and the finding in R1 that governance oversight of the reporting process leads to greater incorporation of sustainable development issues in decision making. The steps are: 1. Understand sustainable development issues relevant to the organisation’s external environment; 2. Identify sustainable development issues that are material to the organisation’s ability to create value; 3. Develop strategy to contribute to the SDGs through the business model; 4. Develop integrated thinking, connectivity and governance; 5. Prepare the report. The steps encourage organisations to identify risks and opportunities arising from sustainable development issues, and to contribute to the SDGs whilst also creating value for the organisation and its stakeholders.

R4 draws on R1 and R2 to critique annual reporting by universities, emphasising the benefits of integrated thinking and reporting, particularly articulating how universities create value, including contributing to the SDGs.

3. References to the research

R1. Adams, CA, (2017) Conceptualising the contemporary corporate value creation process, Accounting Auditing and Accountability Journal 30 (4) 906-931 http://dx.doi.org/10.1108/AAAJ-04-2016-2529

R2. Adams, C. A., Potter, B., Singh, P. J., York, J. (2016) Exploring the implications of integrated reporting for social investment (disclosures), British Accounting Review 48 (3) 283-296 http://dx.doi.org/10.1016/j.bar.2016.05.002

R3. Adams, C A (2017) The Sustainable Development Goals, integrated thinking and the integrated report, International Integrated Reporting Council (IIRC) and Institute of Chartered Accountants of Scotland (ICAS). Awarded an UNCTAD-ISAR honours award in 2018.

R4. Adams, C A (2018) Let’s talk value: How universities create value for students, staff and society, Advance HE.

R1 and R2 appear in internationally recognised peer reviewed journals, while R3 and R4 are published and recognised by highly regarded institutions. All 4 underpinning items for this case study have been reviewed and this body of work is deemed to be above the 2* quality level.

4. Details of the impact

This research has impacted on businesses, asset owners, an asset manager and policymakers, and been disseminated through pro bono work with standard/framework setting bodies. For example, Adams has served as Chair of the Stakeholder Council of the Global Reporting Initiative, is on the Technical Working Group of the Climate Disclosure Standards Board (CDSB), the Sustainability Panel of ICAS, the ACCA’s Global Sustainability Forum (198,000 members and 486,000 students in 180 countries), has collaborated with the IIRC and is now part of the UNDP’s SDG Impact Team.

Impact on pronouncements & guidance issued by the Financial Reporting Council

The FRC is the UK’s regulator for the accounting profession and sets the corporate governance and stewardship codes. In recent years the FRC has broadened its consultation to consider the need for companies to take explicit account of sustainable development issues. Thus, R1 and R3 underpin submissions to FRC consultations on draft amendments to Guidance on the Strategic Report: non-financial reporting, and Draft Revised Corporate Governance Code and on the current Stewardship Code, and on the Draft Revised Stewardship Code; subsequently, the FRC’s Feedback Statement (July 2018) on responses to the UK Corporate Governance Code [E2] specifically recognised the importance of considering risks and opportunities arising from climate change and other sustainable development issues, and the need to recognise the importance of stakeholders in creating value for shareholders. Paul Druckman, a former member of the FRC Board, testifies: “Your submission to the FRC on the revision to the corporate governance code last year was significant. Your narrative explained in very simple and yet insightful terms exactly why a broader understanding of the role of corporate governance and the responsibility of Boards was essential. I personally used some of your arguments within my direct contributions within the FRC at the Codes & Standards Committee and then at the FRC Board. The outcome of the revised code especially in principle 1A is pretty much as you devised...real impact on UK plc.” [E1]. Principle 1A is consistent with the finding of R1 that where Boards are involved through reporting frameworks that takes a broader view of value aligned with contributing to society they make better decisions. Principle 1A states: “ A successful company is led by an effective and entrepreneurial board, whose role is to promote the long-term sustainable success of the company, generating value for shareholders and contributing to wider society.” [E1]. It is applicable to all UK companies with a premium listing. Moreover, Adams’ research was also utilised and cited by the CDSB and IIRC in their responses to the FRC [E2]; CDSB recommended that board skills’ matrices include expertise in climate change and wider sustainability issues (citing R1), and that an investor’s role in building a company's long-term success could be further encouraged through the stewardship code by encouraging engagement with companies on their approach to addressing sustainability issues and contribution to the SDGs (citing R3); IIRC said that “Every business should understand and actively play their role in achieving the SDGs….The FRC should therefore be encouraging this by providing support and signposting businesses towards practical tools and resources such as the IIRC’s ‘The Sustainable Development Goals, integrated thinking and the integrated report’ [R3] so that businesses have the ability to actively contribute to the SDGs” [E2].

Impact on the recommendations of the Australian Senate to the Australian Government following its Inquiry on the UN SDGs.

Written and verbal evidence submitted by Adams in 2018 to the Australian Senate Inquiry on the SDGs, and evidence submitted by the Chartered Accountants of Australia and New Zealand (CA ANZ) and the Responsible Investment Association of Australasia (RIAA), suggest the use of R3’s 5-step approach. Adams’ verbal and written evidence was quoted 10 times in the Senate Committee’s report to the Australian Government and, although out of the scope of the initial consultation questions, the report included a recommendation (no. 17) that comes specifically from the 5-step model “that the Australian Government…assess opportunities to encourage… impact investment and business practices that support the Sustainable Development Goals.” [E3]

Impact on the recommendations of the UK Government’s Implementation Taskforce on ‘Growing a culture of social impact reporting in the UK’

Adams served on the Better Reporting Working Group (BRWG) of the UK Government’s Implementation Taskforce on ‘Growing a culture of social impact reporting in the UK’, commissioned by the then Prime Minister in March 2018. The first BRWG report [E4] to Government names Adams as both a BRWG member and one of a smaller number of “key representatives [who] were interviewed as an input to the exercise…chosen on the basis of their influence and use of impact report (sic) related to investments”. The report cites R1 and uses several of Adams’ research-based assertions as headlines about the need for mandated/regulatory interventions, including: “It is urgent. Companies will respond as soon as it [reporting on impact on sustainable development] is mandatory and enforced and some will not respond before then”. The Taskforce’s final report (July 2019) [E4] cites R1 and names Adams as a member of the Phase 1 Working Group and one of five project advisers for Phase 2. The impact of Adams’ work is demonstrated by the Taskforce’s recommendations to Government, one of which (the 25th) is as follows: “Government and Financial Reporting Council – Explore sustainability and SDG reporting: The Department for Business, Energy and Industrial Strategy should explore, with the FRC, how best to encourage UK business to increase transparency on the contribution business makes towards the achievement of the UN SDGs. Separately, in regard to the FRC consultation on corporate strategic reports, the FRC should explore ways in which material information, useful to wider stakeholders, can be reported in the context of the UN SDGs.” The impact of Adams’ research (R1, R3) on this recommendation and the FRC’s Corporate Governance and Stewardship Codes (cf. above) is confirmed by Olivia Dickson, Taskforce Steering Committee member and FRC Board member [E4]. Dickson also notes “One of the conclusions of the Landscape report [E4] , influenced by Carol’s research was that coalescence in environmental and social reporting would be accelerated if it was anchored in the SDGs. Carol’s research had shown how this might be approached in practice” and “Carol’s evidence…led the group to identify ‘legal and regulatory measures’ as one of seven key drivers”.

Impact on the recommendations of UK Parliament’s Environmental Audit Committee

Adams’ submission concerning the urgency of mandatory reporting on social issues to a House of Commons consultation, was referenced (para. 78) in the Environmental Audit Committee’s ‘ Greening Finance: embedding sustainability in financial decision making’ (2018) [E5].

The SDG Disclosure (SDGD) Recommendations and UNDP SDG Impact Standards

The research in R1 and R3, and a consultation process with high profile global respondents (including 3 of the ‘Big Four’ accounting firms) led to the development of the Sustainable Development Goal Disclosure (SDGD) Recommendations, published in January 2020. This led to substantial business/accounting press coverage (including an article by Adams in the Financial Times), Adams’ contributing to a BEIS study on Frameworks for standards for non-financial reporting, and her appointment to the UNDP’s SDG Impact Team, contributing to their SDG Impact Standards [E6]. Organisations will be able to gain certification against these new UNDP standards. The UNDP Impact Standards for Enterprises (first public consultation draft, October 2020) require organisations to use Adams’ SDGD Recommendations in order to demonstrate transparency, while Adams has also contributed to the other Standards, for Private Equity (now finalised) and SDG Bonds. The IFRS (International Financial Reporting Standards Foundation) have referenced the Recommendations’ approach to determining material matters in their recent Consultation Paper on Sustainability Reporting, with consultation respondents from HSBC Bank Pension Trust and the Johannesburg Stock Exchange both also recommending the use of Adams’ work to inform the IFRS’ approach to Sustainability Reporting.

Impact on universities and Advance HE

Adams has worked with Advance HE on their ‘Integrated Thinking – Let’s Talk Value’ project; she has “met with key stakeholders to give feedback to help institutions move towards integrated reporting”, sat on its Steering Group, facilitated at a 2018 workshop, produced R4 and contributed to a further conference in 2020. Following this, Advance HE highlighted Adams’ SDGD Recommendations in their post-conference update, and announced that their next Let’s Talk Value collaborative programme will focus on this area, “ Putting the strategy into sustainability and sustainability into the strategy” [E7]. Adams has worked with Durham’s University Secretary, Jennifer Sewell, and in February 2019 gave a presentation to the University Executive Committee on how to define value creation, linking it to the SDGs, integrated thinking, what it means for the University strategy and changes that could come about from preparing an integrated report. Sewell noted Adams’ “ contribution to the production of the value creation diagram for the 2019 Report”, and in the 2020 Annual Report DU announced they had “established an SDG group” with their approach “ guided by the Sustainable Development Goals Disclosure Recommendations, lead author (our own) Professor Carol Adams” [E7].

Impact on asset owners and asset managers

Adams has acted as an adviser to Cbus Superannuation Fund, which manages AUD34billion for 732,000 members (as of 30 June 2016). From 2015 to 2020, Adams advised on their development of integrated reporting. Referring to Cbus’s 2016 Annual Integrated Report, which is informed by Adams’ work (R1-R3), Cbus’ CEO states: “The report… provides an easy reference point and explanation of the organisation’s rationale and strategy, assisting employees to understand what they are contributing to and creating a cultural focus for them. This alignment has contributed to productivity and performance dividends which is demonstrated by the continued organic growth in the fund as measured by increasing member numbers in a contracting market; […] increased funds under management; [… ] and improved employee engagement scores” [E8]. After initial work with Cbus in 2015, in 2016, Adams “had a much bigger involvement in the report development… significant input into our value creation statement, identification of key activities which create value and lead to outputs and outcomes”, incorporating the SDGs and linking Cbus’ strategy development with the Integrated Reporting framework. Consequently, Cbus won best corporate reporting award for their Annual Integrated Report in both 2016 and 2017 at the Australian Institute of Superannuation Trustees Awards for Excellence. In June 2018, the Cbus Annual Integrated Report 2017, which explicitly used the 5-step approach in R3, was also one of 12 reports awarded/commended out of 2,500 researched by Responsible Investor [E8]. Cbus’ success has undoubtedly influenced other investors and reporters to adopt integrated reporting approaches which consider sustainable development issues: Cbus CEO David Atkin has spoken to the IIRC’s Business Network about the approach, and attributes their being invited to make presentations to a range of Australian pension funds, and advocate integrated reporting in other organisations, to their work with Professor Adams (Cbus CEO, E8). Multiple award-winning Keith Ambachtsheer (KPA Advisory Services) was invited by the IIRC to speak on the importance of integrated reporting by pension funds, using the Cbus example to encourage asset owners to adopt integrated reporting. Using R3’s approach, Adams assisted global asset manager Baillie Gifford (approximately GBP80billion under management) in developing an approach to reporting on the social impact of their Positive Change Fund. The resulting Impact Report [E9], included the (positive and negative) impact of companies in the fund on the SDGs, and cites Adams as a core collaborator.

Impact through the UN’s Conference on Trade and Development (UNCTAD)

Adams has worked on an Issues Note by the UNCTAD Secretariat for discussions of the Intergovernmental Working Group of Experts on International Standards of Accounting and Reporting (ISAR, the UN’s focal point on accounting and corporate governance matters) 32nd session (November 2015), and a research paper on the ‘2030 Agenda’ used by UNCTAD to advance its agenda on companies reporting on sustainability and SDG implementation issues. Adams was awarded an UNCTAD-ISAR honours award in 2018 [E10] for R3. The Awards are made for impact on enhancing the quality and comparability of companies’ reporting on sustainability issues and on the 2030 Agenda for Sustainable Development and SDGs.

Impact via take up by influential mediating organisations

R3, which draws on R1 and R2, has been utilised by accounting bodies advising organisations on their reporting: (i) the report by ACCA on ‘The Sustainable Development Goals: redefining context, risk and opportunity’ incorporates Adams’ five-step approach; (ii) the KPMG Global report 2018 entitled ‘How to report on the SDGs: What good looks like and why it matters’ acknowledges internal KPMG insight and only 2 external sources, one of which is R3, to identify nine criteria for quality reporting on the SDGs; and (iii) R3 is the focus of KPMG’s 6-page Accounting and Auditing update issue 19/2018. David Nussbaum, Chief Executive of The Elders, an independent group of global leaders who work together for peace and human rights, founded by Nelson Mandela and chaired in the past by the late Kofi Annan, drew attention to R3 in delivering the ICAS Annual Lecture 2017. The CEO of ICAS said “ the report [R3] was instrumental in the establishment of the Scottish SDG Reporting Working Group, a collaboration between ICAS, SEPA (the Scottish Environmental Protection Agency), Standard Aberdeen Investments Limited and Diageo” [E10]. A diagram developed by Adams (p 14, R3) has been reproduced (for example, by PWC) and adapted versions have appeared in multiple corporate reports (for example by Unilever, the Dutch bank Van Lonschot Kempen, DSM, and Sanford). Eumedion’s letter to Dutch listed companies recommended using R3 [E10]. Reference to R3 was also made in a paper considered by the International Accounting Standards Board [E10].

5. Sources to corroborate the impact

E1. Email from Paul Druckman (27 February 2019); UK Corporate Governance Code (2018).

E2. Submissions in response to FRC consultations (3 by Adams, on a) Draft Amendments to Guidance on the Strategic Report: Non-Financial Reporting, b) Draft Revised Corporate Governance Code and on the current Stewardship Code, and c) Draft Revised Stewardship Code; d) CDSB’s response to Proposed Revisions to the UK Corporate Governance Code and future direction of the UK Stewardship Code, citing R1 and R3; e) IIRC’s response Proposed Revisions to the UK Corporate Governance Code citing R3) and FRC responses ( f) FRC feedback statement on Amendments to Guidance on the Strategic Report: Non-financial reporting (July 2018); g) FRC document: Guidance on the Strategic Report (July 2018)).

E3. Submissions to Australian Senate Inquiry on the SDGs by Adams (a) written and b) oral), c) CA ANZ and d) the RIAA, plus e) the Senate report (February 2019).

E4. Letter from Olivia Dickson (16 July 2019); BRWG report Growing a culture of social impact investing in the UK: Better Reporting (October 2018); Implementation Taskforce’s final report, Growing a culture of social impact investing in the UK (28 June 2019).

E5. House of Commons Environment Audit Committee report Greening Finance: embedding sustainability in financial decision making (4 June 2018); Adams’ submission (11 February 2018)

E6 Adams, Druckman & Picot (2020), Sustainable Development Goal Disclosure (SDGD) Recommendations; Adams (2020), Feedback on consultation responses; BEIS Frameworks for standards for non-financial reporting Final Report (April 2020); UNDP SDG Impact Standards (Enterprises, Private Equity Funds & SDG Bonds) (2020); IFRS Consultation (September 2020) and responses from Johannesburg Stock Exchange and HSBC Bank Pension Trust (UK).

E7. Letter (26 April 2018) and blog post (20 March 2020) from AdvanceHE; letter from Durham University Secretary (5 March 2020) and Durham University Annual Report 2020.

E8. Letter from CBUS CEO (16 January 2017); evidence of CBUS winning Responsible Investor 2018, and AIST 2016 and 2017 awards; CBUS 2016 and 2017 annual integrated reports.

E9. Baillie Gifford Report 2017.

E10. Letter from UNCTAD’s Enterprise Branch Head (3 October 2018); letter from ICAS CEO (26 March 2019); 2 KPMG documents; ACCA report; PwC report; Eumedion letter (9 October 2017); IASB Board papers; diagrams produced by Unilever, Van Lanschot Kempen, Sanford, and DSM.

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