Modernism and traditionalism: points of convergence in European typography, 1925–1950
- Submitting institution
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The University of Reading
: B - Typography and Graphic Communication
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory : B - Typography and Graphic Communication
- Output identifier
- 73130
- Type
- C - Chapter in book
- DOI
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- Book title
- Counter-Signals 2: Hieroglyphs of the anti-commodity
- Publisher
- Other Forms
- ISBN
- 9780998170800
- Open access status
- -
- Month of publication
- -
- Year of publication
- 2017
- URL
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- Supplementary information
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- Request cross-referral to
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- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
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- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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0
- Research group(s)
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- Proposed double-weighted
- No
- Reserve for an output with double weighting
- Yes
- Additional information
- This essay examines common ground in movements typically considered antithetical: Central European Modernism and British New Traditionalism. In particular, the cases of the leading figures in both, Jan Tschichold and Stanley Morison respectively, are compared to reveal surprising parallels of principle. The assumption that Modernism was inevitably left wing, and traditionalism not, is exposed as false by examining the activities and writings of these figures.
- Author contribution statement
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- Non-English
- No
- English abstract
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