Fashioning clothing with and for mature women: a small-scale sustainable design business model
- Submitting institution
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Nottingham Trent University
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 28 - 697482
- Type
- D - Journal article
- DOI
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10.1108/MD-12-2016-0942
- Title of journal
- Management Decision
- Article number
- -
- First page
- 3
- Volume
- 57
- Issue
- 1
- ISSN
- 0025-1747
- Open access status
- Compliant
- Month of publication
- January
- Year of publication
- 2019
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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2
- Research group(s)
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C - Fashion and Textiles Research Centre
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- The article draws on Townsend’s experience running two fashion and textile SME’s, presenting a bespoke/ mass customisation business model based on findings from the participatory project, Emotional Fit (Townsend et al 2017, 2018, 2019). This empirical and theoretical investigation responds to a gap in the high street fashion offer for older female consumers, through a phenomenological/ co-design methodology and comprehensive literature review. The article is a collaboration between Townsend, Kent and Sadkowska, following an invitation to present Emotional Fit at the BAM Marketing and Retail SIG Event: Sustainability and Ethical Consumption, University of Surrey, 28, May 2016, and submit to a corresponding issue of Management Decision (MD).
Publishing in MD required the consumer-led research was presented to prioritize the viewpoint of management academics, requiring additional contextual research into co-design as a methodology and existing sustainable business models. Targeting readers outside fashion and textile design, particularly policy makers (e.g. fashion management), supports the position laid out in the Manifesto of the Union of Concerned Researchers in Fashion, of which Townsend is a signatory. Townsend was invited to speak about findings from the paper at the Sustainable Research Fashion Agenda Conference (SFRAC), 2019, Carlsberg Business Centre & Design School, Kolding, Denmark, on the Fashion and Use panel and workshop, alongside prominent sustainable fashion scholars Ingun Klepp, Kate Fletcher and Mathilda Tham.
Final feedback from the reviewers of the MD paper, stated that the journal should “publish more empirical research-based fashion studies such as this”. Consequently, the publication in a non-fashion/textile context represents a significant achievement for the researcher(s) and a step towards influencing policy towards more sustainable consumption. The paper has prompted invitations to publish similar articles and edit special issues, e.g. in the Journal of Sustainability Research the American Journal of Operations Management and Information Systems.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -