Subliminal cueing of selection behavior in a virtual environment
- Submitting institution
-
University of Greenwich
- Unit of assessment
- 11 - Computer Science and Informatics
- Output identifier
- 19795
- Type
- D - Journal article
- DOI
-
10.1162/PRES_a_00167
- Title of journal
- Presence: Teleoperators and Virtual Environments,
- Article number
- -
- First page
- 33
- Volume
- 23
- Issue
- 1
- ISSN
- 1054-7460
- Open access status
- Out of scope for open access requirements
- Month of publication
- -
- Year of publication
- 2014
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
9
- Research group(s)
-
-
- Citation count
- 12
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- Few works have investigated the actual potential of subliminal perception in user interfaces, because of the complexity of laboratory settings and the limited duration of subliminal information priming. This approach leverages modern 3D visualisation to control presentation time and texture aspects of masking as a subliminal presentation technique. The interface developed exceeds the stat-of-the-art performance of subliminal priming in influencing subjects’ decision. The article also provides a theoretical explanation for the observed effects, based on diffusion theory. This article is the outcome of an interdisciplinary research project (EC-FP7 Future and Emerging Technologies “CEEDS”).
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
