Reading Words and Images : Factors Influencing Eye Movements in Comic Reading
- Submitting institution
-
University of Dundee
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 37112573
- Type
- C - Chapter in book
- DOI
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10.4324/9781315185354
- Book title
- Empirical Comics Research : Digital, Multimodal and Cognitive Methods
- Publisher
- Routledge
- ISBN
- 9781351733885
- Open access status
- -
- Month of publication
- May
- Year of publication
- 2018
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- Yes
- Number of additional authors
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3
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- Words and images are frequently used together to convey information. However, most previous research has focused on reading words and viewing images separately. In this study, we examine the eye movements of participants reading short comic stories, and consider possible factors (e.g., presence and number of words in a panel, image focus of panel, expertise of reader) that might influence eye movement behaviours. Of the factors considered, the number of words in a panel was found to be a strong influence on measures such as duration and skipping. However, when the image within a panel showed a person, viewing time, regressions and skipping behaviours were also influenced. The processing of the text or image was also influenced by the nature of the accompanying modality, so that image influenced text processing, and text influenced image processing. This initial exploration of reading behaviour when using both words and images provides a basis to guide future exploration into this emerging area.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -