Technology acceptance model for 3D virtual reality system in luxury brands online stores
- Submitting institution
-
Glasgow Caledonian University
- Unit of assessment
- 11 - Computer Science and Informatics
- Output identifier
- 33293160
- Type
- D - Journal article
- DOI
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10.1109/ACCESS.2019.2916353
- Title of journal
- IEEE Access
- Article number
- -
- First page
- 64053
- Volume
- 7
- Issue
- -
- ISSN
- 2169-3536
- Open access status
- Compliant
- Month of publication
- May
- Year of publication
- 2019
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
1
- Research group(s)
-
-
- Citation count
- 6
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- The paper presents a first thorough technology acceptance model for quantification of the efficiency and acceptability of VR immersive technologies for e-commerce for luxury brands. Use of 3D/VR immersion allows remote access and attraction of diverse socioeconomic clientele with positive user evaluations suggesting the viability of this option for market expansion, especially in the current pandemic, with potential to extend to diverse e-commerce products. The paper follows on from our previous ACM and Springer publications which attracted commercial attention (Louis Vuitton, Jeddah) and led to further research collaboration with Dar Al-Hekma University, Saudi Arabia and The University of Jordan, Jordan.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -