Personalisation and fashion design
- Submitting institution
-
Nottingham Trent University
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 42- 697474
- Type
- C - Chapter in book
- DOI
-
-
- Book title
- Design for personalisation
- Publisher
- Routledge
- ISBN
- 9781472457394
- Open access status
- Out of scope for open access requirements
- Month of publication
- May
- Year of publication
- 2017
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
0
- Research group(s)
-
C - Fashion and Textiles Research Centre
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- The aim of the research in this book chapter is to advance a new interpretation of, and insights into, the concept of personalisation in fashion design. First it is argued that the complexity of the fashion system in which fashion design is located contributes to the concept of personalisation. Second, that there is a trajectory from designer-led personalisation to participatory and collaborative design with consumers. The growth in consumerism in the later twentieth century decades has seen a knowledgeable and empowered consumer create their own individualised and personalised fashion. Fuelled by the prevailing fast fashion industry and responding to a service-dominant logic, the producer and consumers co-create and customise products. The growth of Internet and digital media extend these conceptualisations and activities. Finally, the emergence of a participatory slow fashion approach supports the emergence of a different kind of personalisation with a focus on sustainable design.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -