How do heuristics influence creative decisions at advertising agencies? Factors that affect managerial decision making when choosing ideas to show the client
- Submitting institution
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King's College London
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 85573259
- Type
- D - Journal article
- DOI
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10.2501/JAR-2017-056
- Title of journal
- JOURNAL OF ADVERTISING RESEARCH
- Article number
- -
- First page
- 189
- Volume
- 58
- Issue
- 2
- ISSN
- 0021-8499
- Open access status
- Compliant
- Month of publication
- December
- Year of publication
- 2017
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
2
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
