Strategies for revitalization of culturally significant designs, products and practices
- Submitting institution
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Nottingham Trent University
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 50 - 696230
- Type
- C - Chapter in book
- DOI
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- Book title
- Design roots: culturally significant designs, products, and practices
- Publisher
- Bloomsbury Academic
- ISBN
- 9781474241816
- Open access status
- Out of scope for open access requirements
- Month of publication
- December
- Year of publication
- 2018
- URL
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- Supplementary information
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- Request cross-referral to
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- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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4
- Research group(s)
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C - Fashion and Textiles Research Centre
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- This chapter concludes a major edited volume which was developed as part of a three-year AHRC-funded research project, Design Routes. The book is edited by the project investigators and full-time RAs, including Twigger Holroyd. The project sought to explore how design can make a meaningful contribution in developing and revitalising culturally significant designs, products and practices (CSDPP) – such as traditional crafts – to make them relevant to the needs of people today.
The chapter presents a taxonomy of strategies for the revitalisation of CSDPP. The taxonomy is a central output from the Design Routes research, developed through the thematic analysis and visual coding of over 400 real-world examples of revitalisation from diverse geographical, cultural and historical contexts. Five strategy clusters are identified within the taxonomy, each encompassing a number of cognate strategies. Three broader enabling factors that create a fertile ground for such initiatives – promotion, enterprise and research/education – are also identified. Online and card-based versions of the taxonomy have been promoted for use by designers and other stakeholders.
Existing texts and resources discussing revitalisation tend to focus on particular strategies or specific social, economic or cultural contexts. The taxonomy – and, therefore, this chapter – is distinctive in its expansive scope, raising awareness of the breadth of approaches that can be applied. The chapter also provides a consideration of emerging themes shaping contemporary revitalisation. It argues that designers and makers must recognise the interconnections between approaches and be prepared to explore diverse strategies to order to develop innovative responses that are sensitive to particular cultural contexts.
While the PI of the project is the lead author of this chapter, Twigger Holroyd led the analysis which informed the revitalisation taxonomy and drafted the descriptions of the strategies and enabling factors that comprise a significant proportion of this text.
- Author contribution statement
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- Non-English
- No
- English abstract
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