Beyond usability: designing for consumers' product experience using the Rasch model
- Submitting institution
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The University of Leeds
- Unit of assessment
- 12 - Engineering
- Output identifier
- MECH-26
- Type
- D - Journal article
- DOI
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10.1080/09544828.2015.1034254
- Title of journal
- Journal of Engineering Design
- Article number
- -
- First page
- 121
- Volume
- 26
- Issue
- 4-6
- ISSN
- 0954-4828
- Open access status
- Out of scope for open access requirements
- Month of publication
- May
- Year of publication
- 2015
- URL
-
-
- Supplementary information
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-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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1
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- In this work, we have demonstrated that Rasch theory can be used to establish measurement of attitudes to products. This has advantages over conventional approaches, because it provides linear scores for each product, and each individual and question used in the survey. Use of Rasch theory in modelling the relationships between the technical properties of products and consumers’ attitudes is novel. Based on this work, Procter and Gamble (email on request) have directly funded an internship in the Leeds Institute for Data Analytics to assess Rasch measurement theory by applying it to real products and consumer data.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -