Firm valuation from customer equity:When does itwork andwhen does it fail?
- Submitting institution
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Queen Mary University of London
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 934
- Type
- D - Journal article
- DOI
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10.1016/j.ijresmar.2016.03.007
- Title of journal
- International Journal of Research in Marketing
- Article number
- -
- First page
- 966
- Volume
- 33
- Issue
- #4 (2016)
- ISSN
- 0167-8116
- Open access status
- Out of scope for open access requirements
- Month of publication
- June
- Year of publication
- 2016
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
0
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -