Origination: The Geographies of Brands and Branding
- Submitting institution
-
University of Newcastle upon Tyne
- Unit of assessment
- 14 - Geography and Environmental Studies
- Output identifier
- 208804-71203-1329
- Type
- A - Authored book
- DOI
-
-
- Publisher
- Wiley-Blackwell
- ISBN
- 9781118556405
- Open access status
- -
- Month of publication
- May
- Year of publication
- 2015
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
0
- Research group(s)
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-
- Proposed double-weighted
- Yes
- Double-weighted statement
- Double weighting is requested for this single-authored monograph based on multiple criteria of ‘extended scale and scope’ (REF2021 Submission Guidance Para 246): production of a longer-form output (80 000 words); generation of an extended and complex piece of research through sustained effort (8 years of work) incorporating a lengthy period of data collection (5 years fieldwork); multi-layered data collection and analysis of a large body of material (49 actors) including difficult to access sources; and in-depth investigation in relation to different contexts (‘local’ Newcastle Brown Ale, ‘national’ Burberry and ‘global’ Apple brands).
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -