‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical institutional complexity and emerging consumption practices in Pakistan
- Submitting institution
-
The University of Leicester
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 2332
- Type
- D - Journal article
- DOI
-
10.1177/1470593118821717
- Title of journal
- Marketing Theory: an international review
- Article number
- 3
- First page
- 367
- Volume
- 19
- Issue
- 3
- ISSN
- 1470-5931
- Open access status
- Compliant
- Month of publication
- January
- Year of publication
- 2019
- URL
-
https://journals.sagepub.com/doi/10.1177/1470593118821717
- Supplementary information
-
https://doi.org/10.1177/1470593118821717
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
2
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
