RevealLALA: Reframing Latin Identity in Los Angeles - Site-responsive graphic design project
- Submitting institution
York St John University
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- K - Design
- Open access status
- Out of scope for open access requirements
- Supplementary information
- Request cross-referral to
- Output has been delayed by COVID-19
- COVID-19 affected output statement
- Forensic science
- Number of additional authors
- Research group(s)
- Proposed double-weighted
- Reserve for an output with double weighting
- Additional information
- ReveaLALA: Reframing Latino Identity in Los Angeles is a 2017-2018 a single component output. Commissioned by the Architecture + Design Museum, Los Angeles and co-sponsored by the Museum of Latin American Art, Long Beach and Los Angeles County Arts Commission ($20,000) this concept explored the interaction of graphic communication, community and place. This site-responsive project built a bridge between Los Angeles’ cultural institutions and the under-represented Latino community that their exhibition programmes purported to represent.
In 2017-18 the Getty Institute instigated Pacific Standard Time: LA/LA, a six-month initiative that awarded grants to seventy arts institutions across Southern California. This curatorial project aimed to illuminate the historical impact of Latino culture on Los Angeles’ thriving contemporary art and museum culture. PST:LA/LA prompted marches and protests in Los Angeles by the Latino Community, however, who felt that its culture had been appropriated and presented back to them without engagement or participation. ReveaLALA investigated graphic communication as a tool for democratic and inclusive public participation to facilitate a sense of cultural ownership for the Latino community in the context of PST.
Devised by Byrom, in collaboration with LA based architect Lara Hoad, local government departments, funded by the LACAC, A+D Museum and MOLAA the production, documentation and dissemination of this project was embedded in two phases. First through a series of large-scale structures throughout the city that framed important Latino icons and public art, identified by a group of community advisors, including US Poet Laureate Juan Felipe Herrera, to give voice to their meaning on a local level. Second, the distribution of 5000 interactive postcards across LA asked individuals to share their own cultural narratives, reframing them and LA via Facebook, Twitter, Tumblr, Instagram and the A+D Museum website, which continues to use the project documentation in the branding of its Archive.
- Author contribution statement
- English abstract