Global Trend Directions by Camira
- Submitting institution
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Leeds Beckett University
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 7
- Type
- N - Research report for external body
- DOI
-
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- Commissioning body
- Camira
- Month
- January
- Year
- 2016
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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0
- Research group(s)
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-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- Please note, our academic Sally Booth goes under the business name, ‘Sally Angharad’.
‘Global Trend Directions’ is a major ongoing trend forecasting project for the field of textile design commissioned by the international fabric manufacturer Camira. The content of Booth’s work also reaches interior architect and design communities, serving to spark conversations in these markets.
The project offers a key research insight into contemporary trend evolutions in design: contributing to the field of textile design, and specifically contributing to the field of trend and colour forecasting for fabric manufacture and specification. Since 2015 Booth and Camira have collaborated to generate new and unique design content to inspire existing and future customers, placing Camira ahead of its competitors for its forward thinking and trend driven products.
The ‘Global Trend Directions’ books resulting from Booth’s research were shared in the form of published books (‘Global Trend Directions 2016/17; 2017/18; 2018/19; 2019/20) and website content. These were then presented at specialist trade shows and exhibitions in the UK, Sweden and the US, as well as their content being shared on the online platforms of these trade shows and exhibitions.
Over 6,500 printed copies of ‘Global Trend Directions’ have been printed in English and German and distributed internationally. Booth’s research findings through her trend forecasting for Camira, who have active markets in over 80 countries, has impacted international design markets. Booth’s research has guided the usage and application of fabric design at major international organisations and institutions such as Media City, Salford, and on the London Underground. Booth’s trend content has also been referenced by internationally renowned trend forecasting agencies such as WGSN (www.wgsn.com) and Nelly Rodi (www.nellyrodi.com) within trend publications.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
