Brand identification in higher education: A conditional process analysis
- Submitting institution
-
Brunel University London
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 113-195054-7000915
- Type
- D - Journal article
- DOI
-
10.1016/j.jbusres.2016.01.018
- Title of journal
- Journal Of Business Research
- Article number
- -
- First page
- 3033
- Volume
- 69
- Issue
- 8
- ISSN
- 0148-2963
- Open access status
- Out of scope for open access requirements
- Month of publication
- February
- Year of publication
- 2016
- URL
-
http://bura.brunel.ac.uk/handle/2438/17666
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
2
- Research group(s)
-
3 - Marketing & Corporate Brand Management (MCBM)
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
