Andrew Shoben creates interactive art installations and experiences to audiences around the world. Their work is found most often in an urban context, allowing passers-by to engage in highly original interactive installations. With many works becoming permanent parts of the urban surround, Shoben creates works both for its own artistic development as well as providing its ideas and experience to global brands and institutions._x000D_
Shoben was approached by Chloé to conceive of an installation that could engage and delight a worldwide audience at one of the UK’s largest and most well-known department stores. Debenhams occupies 6 floors on London’s Oxford Street, which is (in non-COVID-19 times) Europe’s busiest shopping street with around half a million daily visitors._x000D_
In January 14, 2015 for two weeks, Shoben created “Lovers Bridge” – an installation created to promote Chloe Love Story, a new fragrance released in a signature padlock-shaped bottle. The bottle, and Shoben’s installation, reference the urban practice of creating padlock-walls to commemorate a lover, or significant other._x000D_
Usually unplanned and spontaneously created, these urban sculptures are found in cities worldwide, most famously on Le Pont des Arts, Paris. After writing the initials of the lovers on the lock, the key is then thrown into the Seine. This gesture is said to represent a couple's committed love._x000D_
Using this as its inspiration, Shoben created its own physical and digital version of this experience, allowing both a local and international audience to participate. Recreating the bridge in these iconic shop windows, passers-by were able to take an image of themselves, or with a partner, before signing it, and watching it fly on to the bridge to live there for the duration of the work. Real time weather affected the bridge creating a second element of drama._x000D_
The author was commissioned by Debenhams (Oxford Street, London) and Chloé, the luxury French fashion brand in 2015 to design three windows to mark the launch of a new line of perfume, Love by Chloé. Shoben installed a public art installation that was a play on the tradition of attaching a lock to a bridge for a lover. Seen by thousands, the significance of this project was that it included the public as actors in the performance using an interactive computer touch screen, to essentially create the art thus elevating the project away from commercialisation to that of social capital.