How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship
- Submitting institution
-
University of Northampton, The
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 4562602
- Type
- D - Journal article
- DOI
-
10.1080/0267257X.2019.1576755
- Title of journal
- Journal of Marketing Management
- Article number
- -
- First page
- 1
- Volume
- 35
- Issue
- 3-4
- ISSN
- 0267-257X
- Open access status
- Compliant
- Month of publication
- February
- Year of publication
- 2019
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
1
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -