Investigating readers’ impressions of typographic differentiation using repertory grids
- Submitting institution
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The University of Reading
: B - Typography and Graphic Communication
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory : B - Typography and Graphic Communication
- Output identifier
- 39861
- Type
- D - Journal article
- DOI
-
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- Title of journal
- Visible Language
- Article number
- 878
- First page
- -
- Volume
- 47
- Issue
- 3
- ISSN
- 0022-2224
- Open access status
- Out of scope for open access requirements
- Month of publication
- -
- Year of publication
- 2014
- URL
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- Supplementary information
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- Request cross-referral to
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- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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0
- Research group(s)
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-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- This paper describes how document designers use typographic differentiation to articulate information effectively. It outlines three patterns of typographic differentiation used in magazine genres and considers what kinds of effects changes in the pattern used may have on participants’ first impressions of typographic documents through a repertory grid procedure. The findings highlight that typographic differentiation can be used to systematically predict people’s judgments of documents, not only their aesthetic impressions but also how these influence their judgments about credibility, genre, information value, and appropriate reading strategies. This contribution is important because it demonstrates that typographic presentation is not solely about typeface personality (which previous studies has been limited to) but about a broader range of interrelated typographic and spatial attributes. From a methodological view, the use of repertory grid analysis is significant because it allows the research to consider descriptors elicited from participants rather than using pre-determined descriptors. Furthermore, the kinds of sophisticated materials developed for the study, examining patterns of attributes rather than isolated variables demonstrates ways in which researchers might start to consider using research materials with a greater degree of ecological authentic in studies measuring the effects of typographic attributes.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -