YEAH YOU, This Instead (video Installation, live performances, multimedia & text)
- Submitting institution
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University of Newcastle upon Tyne
- Unit of assessment
- 33 - Music, Drama, Dance, Performing Arts, Film and Screen Studies
- Output identifier
- 272662-79712-1300
- Type
- M - Exhibition
- Venue(s)
- Xing, Bologna
- Open access status
- Out of scope for open access requirements
- Month of first exhibition
- -
- Year of first exhibition
- 2020
- URL
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- Supplementary information
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- Request cross-referral to
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- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
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- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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1
- Research group(s)
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- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- This Instead is a mixed-media, multi-platform work commissioned by XING, Bologna, for the ninth iteration of their annual arts festival Live Arts Week [IX]: see http://www.xing.it/event/458/this_instead. Taking place 18-23 September 2020, This Instead comprised five elements: (1) a video installation featuring two c.20’ video pieces on alternating loop throughout the week at Galeria Due, Bologna; (2) eight c.15’-20’ concert performances at specific outdoor locations over two evenings, 22-23 September; (3) eighteen full-colour pages of new drawings, collages and text for the festival book; (4) extended interview (in English, translated into Italian) for Italian arts magazine, Nero; (5) and a 20’ ‘live-stream’ video performance responding to a subsequent commission. // This Instead represents a significant stage in the development of the project YEAH YOU (established by Gustav Thomas [Edmondes] and Elvin Brandhi in 2013), conceived the artists as a ‘surrealist living art project’, promoted as a ‘Wild Pop’ duo (variously also labelled noise pop, electro punk and so on by the music press) within the social/cultural context of cutting-edge, experimental commercial pop. // From its inception, YEAH YOU has challenged and dismantled conventions and protocols that are ossified within popular music’s infrastructures and ecologies, by applying principles of free improvisation to the context of music’s production. For instance, YEAH YOU record in unlikely settings such as cars, roadsides and urban spaces; they perform in repurposed locales, engaging in a vernacular culture of DIY venues while remaining focused on pop’s capacity to make a viscerally immediate connection with audiences, either through online videos or public concerts. In so doing, YEAH YOU eschews the perceived conditions for popular music production and performance as a way of demonstrating the power of alternative modes of production more generally.
- Author contribution statement
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- Non-English
- No
- English abstract
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