Exploring the blurring of fashion retail and wholesale brands from industry perspectives
- Submitting institution
-
Manchester Metropolitan University
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 257721
- Type
- D - Journal article
- DOI
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10.1080/00405000.2020.1757295
- Title of journal
- The Journal of The Textile Institute
- Article number
- -
- First page
- 1
- Volume
- n/a
- Issue
- -
- ISSN
- 0040-5000
- Open access status
- Compliant
- Month of publication
- May
- Year of publication
- 2020
- URL
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https://e-space.mmu.ac.uk/625695/
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
1
- Research group(s)
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D - Fashion
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- This paper draws on research generated as part of a wider research project addressing reshoring of UK manufacturing, which arose from work done in conjunction with regional government and business growth stakeholders and to examine the potential to ‘reshore’ apparel manufacturing from overseas. Initially the research drew on assumptions based on established retail marketing theory, notably that of Burt and Davies (2010) and the earlier work of Davies (1992) which formulated the theoretical distinctions between brand and retailer, as well as the fashion retail specific work of McColl and Moore (2011). The research data collection was initially premised on the basis of these distinctions, yet during early phases of the research, it became clear that the theoretical distinctions were no longer valid in the contemporary fashion retail sector; the lines of distinction between brand and retailer had become blurred and so there was a need to revisit and examine the current structure. The research challenges existing theoretical perspectives of retail brand structures by presenting a new paradigm relevant to the contemporary fashion industry. This interpretivist work used template analysis to draw findings which resulted in a revised theoretical understanding of fashion retail structures. The research establishes the phenomenon of retailers making increased used of vertical integration in order to maximise speed to market and brand manufacturers increasingly moving into retail operations as part of an internationalisation strategy and/or better marketing control over retail environments. The work was co-authored by Rashid who did most of the data collection, but based on, and ultimately contributing to, the wider body of work Barnes was doing with the Combined Authorities of Greater Manchester and The Alliance Project, the results of which were fed into the work of the then Department for Business Energy and Industrial Strategy to shape industry strategy.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -