La droite entre les deux guerres : psychologie des foules, sciences de l'organisation et publicité moderne
- Submitting institution
-
Cardiff University / Prifysgol Caerdydd
- Unit of assessment
- 28 - History
- Output identifier
- 96219803
- Type
- D - Journal article
- DOI
-
10.3917/pox.106.0031
- Title of journal
- Politix
- Article number
- -
- First page
- 31
- Volume
- 2014/2
- Issue
- -
- ISSN
- 0295-2319
- Open access status
- Out of scope for open access requirements
- Month of publication
- December
- Year of publication
- 2014
- URL
-
https://doi.org/10.3917/pox.106.0031
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
0
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- Yes
- Additional information
-
- Author contribution statement
- -
- Non-English
- Yes
- English abstract
- This article problematises the terms commonly used in histories of political parties in interwar France, notably ‘modernisation’ and ‘organisation’. They make sense in the context of a dual competition between the parties of the right and with the left. According to preconceptions and objectives, all parties drew in different ways upon crowd psychology, updated with management science and the aesthetics of modernist advertising. French parties also (mis)appropriated foreign methods, ranging from the canvassing methods of the British Conservatives to the mass mobilisation of the national Socialist and Fascist regimes.