Political marketing and Performance: At it again. Where and how a new political party won General Elections in 2009 and 2014. The marketing of Democratic Progressive Party (DPP) of Malawi
- Submitting institution
-
The University of Bolton
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 0049_17_REF2_ES_02
- Type
- E - Conference contribution
- DOI
-
-
- Title of conference / published proceedings
- GLOBAL BUSINESS AND TECHNOLOGY ASSOCIATION TWENTIETH ANNUAL INTERNATIONAL CONFERENCE READINGS BOOK
- First page
- 649
- Volume
- -
- Issue
- -
- ISSN
- 2471-6006
- Open access status
- Compliant
- Month of publication
- July
- Year of publication
- 2018
- URL
-
http://gbata.org/wp-content/uploads/2019/04/GBATA-2018-Readings-Book.pdf
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
-
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
