Ecofitting Circular Economy: An alternative approach to market, consumption, and design towards zero emissions
- Submitting institution
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Royal College of Art(The)
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- Mausbach1
- Type
- E - Conference contribution
- DOI
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10.1109/EVER48776.2020.9242964
- Title of conference / published proceedings
- 2020 Fifteenth International Conference on Ecological Vehicles and Renewable Energies (EVER)
- First page
- 1
- Volume
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- Issue
- -
- ISSN
- -
- Open access status
- -
- Month of publication
- -
- Year of publication
- 2020
- URL
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https://ieeexplore.ieee.org/document/9242964
- Supplementary information
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- Request cross-referral to
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- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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3
- Research group(s)
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-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- Ecofitting Circular Economy -An alternative approach to market, consumption, and design towards zero emissions is a peer reviewed paper presented at the 2020 EVER Monaco Conference on Electric Vehicles and Renewable Energies, which reports on the initial findings of the research led by Artur Mausbach.
Mausbach’s research investigates the aesthetics of sustainability to support the transitions of the automobile. In this project he proposes a new circular economy strategy to contribute towards zero-emissions in a sustainable manner by retrofitting the existing fleet of Internal Combustion Engine (ICE) cars.
The research addresses the destiny of 15 million non-compliant ICE cars in the UK alone which are currently expected to be exported, recycled, or disposed of, following the requirements for Ultra Low Emission vehicles and targets for zero-emissions. In response, the project creates the concept of Ecofitting to promote behavioural change and long-term ownership.
Initial research looked at legislation and data from the department of transport to conclude that cars made after 1980 until the implementation of the current emission standards are worthy candidates for Ecofitting. The research also identified trends in automotive design represented by past trends, the car culture around restoring and customization, the search for meaningful lifestyle, and behaviour favouring disruptive attitudes, as possible supports for alternative approaches to automotive design.
Research on the struggles of automotive industry and retrofitting companies indicates how to create an industry focused on local production and social cohesion. By encouraging the act of reusing, recycling, and updating products in usability, technology and aesthetics, the project promotes whole-life design and provides opportunities to engage a wide network of stakeholders as part of a circular economy.
Ecofitting project was funded by EPSRC CENTS to develop a feasibility study, from August to January 2021.
- Author contribution statement
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- Non-English
- No
- English abstract
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