Design perspectives on multimodal documents: system, medium, and genre relations
- Submitting institution
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The University of Reading
: B - Typography and Graphic Communication
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory : B - Typography and Graphic Communication
- Output identifier
- 80122
- Type
- A - Authored book
- DOI
-
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- Publisher
- Routledge
- ISBN
- 9781138096844
- Open access status
- -
- Month of publication
- -
- Year of publication
- 2019
- URL
-
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- Supplementary information
-
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- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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0
- Research group(s)
-
-
- Proposed double-weighted
- Yes
- Double-weighted statement
- This monograph aims to challenge underlying assumptions coming from linguistics, about documents, through the interplay of genre, medium, and system. The bridging of design and linguistics in this book is combined with a digital humanities focus (the spread of digital technologies for document consumption) developing new theories and showing their direct, practical, application. The principal subject, the cross-platform communication/ publication of content, is of increasing relevance every year and the framework within the research accommodates future changes and variations in platform/technology specifics. In its analysis of multimodal documents, the book presents heavily illustrated case studies.
- Reserve for an output with double weighting
- No
- Additional information
- This research, originating from design, challenges underlying assumptions coming from linguistics, about documents, through the interplay of genre, medium, and system. Nowadays, documents (newspapers, catalogue etc), exists in a range of forms – print, website, app, pdf, ebook, etc: this proliferation and adaptation outstrips past theory.
The bridging of design and linguistics in this book is combined with a digital-humanities focus (the spread of digital technologies for document consumption) developing new theories and showing their direct, practical, application. The principal subject, the cross platform communication/ publication of content, is of increasing relevance every year and the framework within the research accommodates future changes and variations in platform/technology specifics. Significantly, in its analysis of multimodal documents, the book presents heavily illustrated case studies. Such illustration is (bizarrely), lacking in existing multimodal research studies into the graphical and layout features of documents. Routledge extended the standard picture allowance for the series to accommodate 57 principal figures, many of which are themselves compound figures containing a number of images. Colour plates have also been included: essential when discussing meaning making in documents that make use of colour, but again absent from many previous studies. These illustrated case studies add rigour to the analysis and testing of the framework, providing direct evidence rather than a remote reading of abstracted features.
The research brings an original design perspective to the growing, global, field of multimodal (document) analysis.
- Author contribution statement
- -
- Non-English
- No
- English abstract
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