The Relationship Between Customer Participation and Online Brand Community and Consumer Loyalty
- Submitting institution
-
The University of Cumbria
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- Ng1
- Type
- D - Journal article
- DOI
-
-
- Title of journal
- Interdisciplinary Journal of Economics and Business Law
- Article number
- -
- First page
- 72
- Volume
- 9
- Issue
- special issue
- ISSN
- 2047-8755
- Open access status
- Compliant
- Month of publication
- -
- Year of publication
- 2020
- URL
-
https://www.researchgate.net/publication/341431854_Exploring_the_relationship_between_customer_participation_and_online_brand_community_and_consumer_loyalty_Interdisciplinary_Journal_of_Economics_and_Business_Law
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
2
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -