Negotiating luxury : Consumption, aesthetics and identity
- Submitting institution
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University of Southampton
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 55458812
- Type
- T - Other
- DOI
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- Location
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- Brief description of type
- Multi-component
- Open access status
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- Month
- April
- Year
- 2020
- URL
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- Supplementary information
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- Request cross-referral to
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- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
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- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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0
- Research group(s)
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- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- As a collection of 4 published works, Negotiating Luxury: Consumption, Aesthetics and Identity represents a sustained enquiry into the complexity of social and cultural norms influencing behavioural attitudes to luxury design and consumption. The concept of ‘luxury’ typically embodies notions of exclusivity, yet there is great variety in how this can be understood. This investigation focuses specifically on immigrant communities and children (with both groups having previously been under-researched). The enquiry is also contextualised by the environmental degradation of luxury consumption and the sectors’ response through design, craftsmanship, the procurement of materials, and social responsibility. Three of the four texts represent empirical work undertaken in the study of identity, each underpinned by a similar methodological base. The opening text, looking at the case of Gucci, offers critical framing of luxury in its complexity, and sets out the theme of ‘negotiation’ presented across all of the work. In this case, negotiation gives insight into the evolvement of sustainability, as now integral to consumer’s experience, response and engagement with luxury. The article is significant in understanding the balancing of social challenges when designing luxury products with long-term value creation for consumers and society. Developed within this critical context, and in demonstrating specific originality and significance, the next two entries investigate the ‘bi-cultural self’ and its impact on decision- making, craftsmanship, and aesthetic value vis-à-vis luxury design and consumption. The oscillation of the bi-cultural self (a mixture of home and host country) results in multiple and dialogical identity positions and negotiations. Similar investigation is then made in the final entry with regards to children’s relationship to luxury brands. Findings show how the appreciation of luxury design can be something very personal, private and intimate to participants, as well as simultaneously expressive of the external forces such as peers, family and cultural influences.
- Author contribution statement
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- Non-English
- No
- English abstract
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