Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League
- Submitting institution
-
University of South Wales / Prifysgol De Cymru
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 3294067
- Type
- D - Journal article
- DOI
-
10.1108/JPBM-07-2014-0657
- Title of journal
- Journal of Product and Brand Management
- Article number
- -
- First page
- 229
- Volume
- 24
- Issue
- 3
- ISSN
- 1061-0421
- Open access status
- Out of scope for open access requirements
- Month of publication
- April
- Year of publication
- 2015
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
0
- Research group(s)
-
E - Marketing
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
