Doctor Who : The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary
- Submitting institution
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The University of Huddersfield
- Unit of assessment
- 34 - Communication, Cultural and Media Studies, Library and Information Management
- Output identifier
- 7
- Type
- A - Authored book
- DOI
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10.1057/9781137463326
- Publisher
- Palgrave Macmillan UK
- ISBN
- 9781137463319
- Open access status
- -
- Month of publication
- -
- Year of publication
- 2015
- URL
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-
- Supplementary information
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- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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0
- Research group(s)
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-
- Proposed double-weighted
- Yes
- Double-weighted statement
- This 50,000-word, longer-form output is at the upper end of the Pivot wordcount. It involved collecting a large body of materials (50th anniverary Doctor Who paratexts), along with attending more than 14 days of events at BFI Southbank, the ExCeL Centre and elsewhere across 2013. It brings together an extensive bibliography on paratextuality and media events to generate an extended, complex piece of research rethinking how paratexts can work. It explores the branding of a media anniversary in depth, from different perspectives, analysing brand management, public service/merchandising and liveness across four substantive chapters, each longer than a typical journal article.
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -