Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
- Submitting institution
-
University of Lincoln
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 37934
- Type
- E - Conference contribution
- DOI
-
10.1007/978-3-030-42545-6_137
- Title of conference / published proceedings
- Developments in Marketing Science - Proceedings of the Academy of Marketing
- First page
- 409
- Volume
- -
- Issue
- -
- ISSN
- 2363-6165
- Open access status
- Exception within 3 months of publication
- Month of publication
- September
- Year of publication
- 2020
- URL
-
https://doi.org/10.1007/978-3-030-42545-6_137
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
3
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -