Corporate heritage brands, augmented role identity and customer satisfaction
- Submitting institution
-
Brunel University London
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 044-172871-6371
- Type
- D - Journal article
- DOI
-
10.1108/EJM-07-2017-0449
- Title of journal
- European Journal Of Marketing
- Article number
- -
- First page
- 1510
- Volume
- 51
- Issue
- 2021-10-09
- ISSN
- 0309-0566
- Open access status
- Compliant
- Month of publication
- September
- Year of publication
- 2017
- URL
-
https://www.emeraldinsight.com/doi/full/10.1108/EJM-07-2017-0449
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
1
- Research group(s)
-
3 - Marketing & Corporate Brand Management (MCBM)
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
