Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
- Submitting institution
-
University of Sussex
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 417063_68631
- Type
- D - Journal article
- DOI
-
10.1007/s11747-017-0541-x
- Title of journal
- Journal of the Academy of Marketing Science
- Article number
- -
- First page
- 884
- Volume
- 45
- Issue
- 6
- ISSN
- 0092-0703
- Open access status
- Compliant
- Month of publication
- May
- Year of publication
- 2017
- URL
-
http://dx.doi.org/10.1007/s11747-017-0541-x
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
4
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
