Anything you can imagine is possible : How imagining can overcome visceral drive states elicited in promotional advertising
- Submitting institution
-
University of Edinburgh
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 81930719
- Type
- D - Journal article
- DOI
-
10.1016/j.jbusres.2019.04.008
- Title of journal
- Journal of Business Research
- Article number
- -
- First page
- 529
- Volume
- 120
- Issue
- -
- ISSN
- 0148-2963
- Open access status
- Compliant
- Month of publication
- April
- Year of publication
- 2019
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
0
- Research group(s)
-
C - Marketing
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
