Promotional screen industries
- Submitting institution
-
University of Nottingham, The
- Unit of assessment
- 34 - Communication, Cultural and Media Studies, Library and Information Management
- Output identifier
- 1334037
- Type
- A - Authored book
- DOI
-
-
- Publisher
- Routledge
- ISBN
- 9780415831666
- Open access status
- -
- Month of publication
- April
- Year of publication
- 2015
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
1
- Research group(s)
-
-
- Proposed double-weighted
- Yes
- Double-weighted statement
- This 236-page monograph resulted from 6 years of industry research (stemming from an AHRC academic-industry workshop organised by Grainge in July 2009), with a wide range of advertising and media agencies, film and television marketing companies and digital media design agencies based in the UK, as well as China. The monograph also involved a nine-month period of collaboration with Red Bee Media, Europe’s leading broadcast design company. This involved multiple interviews, work shadowing, and site visits to Red Bee’s headquarters in London. The output is the result of intensive scholarly effort in developing media industry research.
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
