Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
- Submitting institution
-
The University of Bath
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 146725816
- Type
- D - Journal article
- DOI
-
10.1509/jm.13.0026
- Title of journal
- Journal of Marketing
- Article number
- -
- First page
- 1
- Volume
- 79
- Issue
- 2
- ISSN
- 0022-2429
- Open access status
- Out of scope for open access requirements
- Month of publication
- March
- Year of publication
- 2015
- URL
-
-
- Supplementary information
-
https://journals.sagepub.com/doi/suppl/10.1509/jm.13.0026/suppl_file/ConsumersResponsetoCommercials.pdf
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
2
- Research group(s)
-
C - Marketing, Business, and Society
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
