Promotional Screen Industries
- Submitting institution
-
The University of Huddersfield
- Unit of assessment
- 34 - Communication, Cultural and Media Studies, Library and Information Management
- Output identifier
- 17
- Type
- A - Authored book
- DOI
-
10.4324/9781315718682
- Publisher
- Routledge
- ISBN
- 9780415831666
- Open access status
- -
- Month of publication
- March
- Year of publication
- 2015
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- Yes
- Number of additional authors
-
1
- Research group(s)
-
-
- Proposed double-weighted
- Yes
- Double-weighted statement
- This monograph is the first book-length study of the screen industry sector responsible for the production of promotional screen culture (such as film trailers, TV promos and branded entertainment). It is based on data generated through an AHRC-funded research project which involved 11 months fieldwork with creative agency, Red Bee Media, combined with interviews with senior executives at a range of promotional companies, including media, advertising and digital design agencies. This primary research was combined extensive engagement with scholarship from business/marketing and media studies. The underpinning research and the writing were shared 50:50 between the two authors (Johnson and Grainge).
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -