Film or Film Brand? UK Consumers’ Engagement with Films as Brands
- Submitting institution
-
Brunel University London
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 112-214273-17414
- Type
- D - Journal article
- DOI
-
10.1111/1467-8551.12401
- Title of journal
- British Journal of Management
- Article number
- 1467-8551.12401
- First page
- -
- Volume
- in press
- Issue
- -
- ISSN
- 1045-3172
- Open access status
- Compliant
- Month of publication
- April
- Year of publication
- 2020
- URL
-
-
- Supplementary information
-
https://onlinelibrary.wiley.com/action/downloadSupplement?doi=10.1111%2F1467-8551.12401&file=bjom12401-sup-0001-Appendix.docx
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
3
- Research group(s)
-
3 - Marketing & Corporate Brand Management (MCBM)
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -