Public Health England Weight Management Tool
- Submitting institution
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Teesside University
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 16446611
- Type
- K - Design
- Open access status
- -
- Month
- -
- Year
- 2017
- URL
-
-
- Supplementary information
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- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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1
- Research group(s)
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-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- The Weight Management Tool (Intervention and mechanism, PHE Publications, Infographics and Animation) is a published interactive digital suite of communication tools, presenting findings and enabling healthcare professionals to deliver medical advice. It is in partnership with Public Health England and the Government. O’Malley’s research employs a flexible working methodology to ensure a system of consultation and utilises technology to produce graphic design work that has ‘imaginative connections between different disciplines or modes of thought’ (Wild, 2000). This research seeks to inform impactful modes of delivery to be used as benchmarks across the wider healthcare industry, delivering complex information for the needs of clinicians, doctors, patients and the wider community.
The research challenges established systemic mediums of distribution by combining communication design thinking and theory, with healthcare application for public interpretation. This includes theories of visualisation of data, to implement the ‘picture-based health education’ (Park and Zuniga, 2016) and make healthcare material more comprehensible. O’Malley is informed by ‘chronographic visualizations or timelines’ (Dörk, Pietsch and Credico, 2017) and expands upon the narrative theory of Propp (1928), employing storytelling to frame the research. The translation into visuals (infographics, data graphics, isotopes) builds upon the work of Fritz Khan, providing enhancement of good practice through image as information.
O’Malley’s research questions notions of authorship and publication by using universal systems of connection, made through fusing of numerous media models and new technology. The research demonstrates understanding of the distribution of complex knowledge and translation of vital health information for a socio-culture. O’Malley’s interdisciplinary approach opens pluralistic dialogue between an expanded audience. The project proposes the introduction and use of new technologies to redefine ways of presenting information in an engaging user experience, to create a revolution in public behaviour. It retains intellectuality and flexibility through collaborative working practices with external partners and parameters.
- Author contribution statement
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- Non-English
- No
- English abstract
- -