Branding Latin America: Strategies, Aims, Resistance
- Submitting institution
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University of Newcastle upon Tyne
- Unit of assessment
- 26 - Modern Languages and Linguistics
- Output identifier
- 242596-213840-1281
- Type
- B - Edited book
- DOI
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-
- Publisher
- Lexington Books
- ISBN
- 9781498568272
- Open access status
- -
- Month of publication
- February
- Year of publication
- 2018
- URL
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-
- Supplementary information
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- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- Yes
- Number of additional authors
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1
- Research group(s)
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A - Modern Languages
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- Fehimovic co-edited this volume and co-authored the extended critical introduction as well as the series of provocations that make up the volume’s epilogue. She was also sole author of one of the volume’s 9 case studies. The introduction positions nation branding as the latest in a history of attempts to shape the narrative of Latin American nations. The case studies give the volume breadth and interdisciplinarity, with contributions on contexts from Cuba to Peru and objects of study from universal exhibitions to music videos that show how branding is enacted and resisted by a diverse range of actors.
- Author contribution statement
- -
- Non-English
- No
- English abstract
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