Do luxury brands successfully entice consumers? The role of bandwagon effect
- Submitting institution
-
The University of Essex
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 2610
- Type
- D - Journal article
- DOI
-
10.1108/imr-09-2014-0302
- Title of journal
- International Marketing Review
- Article number
- -
- First page
- 498
- Volume
- 34
- Issue
- 4
- ISSN
- 0265-1335
- Open access status
- Out of scope for open access requirements
- Month of publication
- July
- Year of publication
- 2017
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
3
- Research group(s)
-
C - Management and Marketing
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
