Surveying the Borders: ‘Authenticity’ in Mexican-American Food Packaging, Imagery and Architecture
- Submitting institution
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Norwich University of the Arts
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- NUA-NM-02
- Type
- C - Chapter in book
- DOI
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- Book title
- National Design Histories in an Age of Globalization.
- Publisher
- Berghahn Books
- ISBN
- 978-1-78533-446-7
- Open access status
- Out of scope for open access requirements
- Month of publication
- -
- Year of publication
- 2016
- URL
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-
- Supplementary information
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- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
-
- Research group(s)
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A - Created and Contested Territories
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- Maffei was invited to contribute to Designing Worlds: National Design Histories in an Age of Globalization. The peer reviewed book was an early contributor to the global turn and decolonization of design history, with chapters by 17 authors from 5 continents. Maffei’s chapter analyses the ideological implications of representation and evidence of cultural imperialism where symbols of Mexican identity were appropriated, transformed and used in food packaging, restaurant architecture and promotional imagery aimed at North American Anglo consumers. The construction of authenticity as an ideological and negotiated concept is the primary focus of the chapter.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
