A game-based learning approach to road safety: the code of everand
- Submitting institution
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Coventry University
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 11582398
- Type
- E - Conference contribution
- DOI
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10.1145/2556288.2557281
- Title of conference / published proceedings
- Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
- First page
- 3389
- Volume
- -
- Issue
- -
- ISSN
- -
- Open access status
- -
- Month of publication
- April
- Year of publication
- 2014
- URL
-
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- Supplementary information
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- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- Yes
- Number of additional authors
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6
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- This work was presented and published as part of the peer-reviewed Human Factors in Computing Systems (CHI), conference. It presents an analysis of a game-based approach to improving the road-safety behaviour amongst children aged 9-15 in the UK, which was funded by the UK’s Department of Transport (£2,8M), who commissioned the research.
The paper reports on data from 99,683 players, along with a survey of children at UK schools (n=1,108), a survey of the player-base (n=1,028), and one-to-one interviews with children aged 9-14 (n=28). ‘Code of Everand’ was developed as a massively-multiplier online game for instigating children’s behavioural change in road safety, in response to evidence and UK policy reports that highlighted challenges associated with road safety for children.
Four data collection activities were employed to gain insights as to whether the game improved the road-safety behaviour of the children. A national survey, a survey of the player-base, data analysis from the game-engine and interviews with players were used to understand the uptake of the game and to assess the viability of the in-game road safety intervention. Surveys were completed in an electronic format with a total of 1108 participants. Thirty-one participants were involved in the interviews eliciting experiences of children's pedestrian behaviour.
This interdisciplinary research extended understanding by addressing a gap in artistic game design related to how storytelling could be strongly represented with, and connected to, game mechanics that would transcend an abstract metaphor such as road crossing to a virtual world. This was reinforced through the game’s web-presence, with short graphic novels that encouraged safety messages.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -