Popular Music as Promotion: Music and Branding in the Digital Age
- Submitting institution
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The University of Leeds
- Unit of assessment
- 34 - Communication, Cultural and Media Studies, Library and Information Management
- Output identifier
- UOA34-2961
- Type
- A - Authored book
- DOI
-
-
- Publisher
- Polity
- ISBN
- 9780745692227
- Open access status
- Out of scope for open access requirements
- Month of publication
- November
- Year of publication
- 2016
- URL
-
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- Supplementary information
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-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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0
- Research group(s)
-
-
- Proposed double-weighted
- Yes
- Double-weighted statement
- Popular Music as Promotion was written between 2014 and 2016, using research conducted between 2009 and 2013. Drawing on critical theory and political economy, the monograph advances a critique of the intensifying relationship between popular music and brands propelled by the music industries’ digital transition, focusing on music licensing and branding partnerships. The research included: in-depth interviews with 36 music and advertising executives based in the USA and Canada; extensive analysis of trade press coverage; and material from music industry conferences. The argument contributes to debates regarding the contemporary cultural industries and promotional culture.
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
