Advertising and Propaganda in World War II
- Submitting institution
-
Liverpool John Moores University
- Unit of assessment
- 28 - History
- Output identifier
- 73
- Type
- A - Authored book
- DOI
-
-
- Publisher
- I B Tauris & Company Limited
- ISBN
- 9781780764344
- Open access status
- -
- Month of publication
- January
- Year of publication
- 2014
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
0
- Research group(s)
-
-
- Proposed double-weighted
- Yes
- Double-weighted statement
- This sole-authored, 95,000-word monograph based on four years of dedicated research, represents a thorough investigation into the operation of commercial advertising in Britain during Second World War. It makes substantial use of new archival material, notably the archives of the key industry bodies, the Advertising Association and the Institute of Incorporated Practitioners in Advertising. In addition, a significant data set created from The Statistical Review of Press Advertising plots advertising spending activity across a range of named products. Adding to the extant histories of Home Front propaganda, this study provides the background and context alongside which government efforts were orchestrated.
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
