Detecting, preventing, and mitigating online firestorms in brand communities
- Submitting institution
-
The University of Bath
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 210370142
- Type
- D - Journal article
- DOI
-
10.1177/0022242918822300
- Title of journal
- Journal of Marketing
- Article number
- -
- First page
- 1
- Volume
- 83
- Issue
- 3
- ISSN
- 0022-2429
- Open access status
- Deposit exception
- Month of publication
- January
- Year of publication
- 2019
- URL
-
-
- Supplementary information
-
https://journals.sagepub.com/doi/suppl/10.1177/0022242918822300/suppl_file/DS_10.1177_0022242918822300.docx
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
4
- Research group(s)
-
C - Marketing, Business, and Society
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -