Differentiation of online text-based advertising and the effect on users' click behavior
- Submitting institution
-
Brunel University London
- Unit of assessment
- 11 - Computer Science and Informatics
- Output identifier
- 015-110821-4024
- Type
- D - Journal article
- DOI
-
10.1016/j.chb.2015.04.031
- Title of journal
- Computers In Human Behavior
- Article number
- -
- First page
- 535
- Volume
- 50
- Issue
- -
- ISSN
- 0747-5632
- Open access status
- Out of scope for open access requirements
- Month of publication
- September
- Year of publication
- 2015
- URL
-
http://bura.brunel.ac.uk/handle/2438/12029
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
2
- Research group(s)
-
2 - Software, Systems & Security (SSS)
- Citation count
- 7
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- This collaborative work with Cambridge University developed out of an undergraduate project at Brunel designing large-scale crowdsourcing tasks though Amazon Mechanical Turk to experimentally assess how the placement of advertising impacted on click-though in Google searches. This project led to the student being offered a PhD and graduating (Dr Jason Jacques) with an Engineering doctorate from Cambridge University in 2018 on Crowdsourced Microtask Design that directly originated from his work at Brunel with Perry.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
