Transmedia Directors: Artistry, Industry and New Audiovisual Aesthetics
- Submitting institution
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Goldsmiths' College
- Unit of assessment
- 33 - Music, Drama, Dance, Performing Arts, Film and Screen Studies
- Output identifier
- 1949
- Type
- B - Edited book
- DOI
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- Publisher
- Bloomsbury Academic
- ISBN
- 9781501341007
- Open access status
- -
- Month of publication
- February
- Year of publication
- 2020
- URL
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- Supplementary information
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- Request cross-referral to
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- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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0
- Research group(s)
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M - Music
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- This, the flagship book for my Bloomsbury Book Series, New Approaches to Sound, Music and Image, offers a comprehensive rethink of the concept of transmedia through an audiovisual lens. It focuses on artist-practitioners who work across media, platforms and disciplines, including film, television, music video, commercials and the internet. Working in the age of media convergence, today's em/impresarios project a distinctive style that points toward a new aesthetics. The media they engage with enrich their practices – through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly) and the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today's digital aesthetics). These directors encourage a reassessment of concepts of authorship, assemblage, transmedia, audiovisual aesthetics and world-building._x000D_
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Responding to this, my co-editors and I developed a new modular way of creating theoretical debate: the book is organised into themes focusing on a particular question, media type, director or musician. We then invited up to 5 theorists to tackle the same question from different perspectives and using a variety of techniques. Each author within the module read and responded to the work of the others, creating more of a conversation than stand-alone chapters. As editors, we also took this approach into our introduction, where we outline what we each see as the valuable points of the book and respond to each other. My main chapter sits within the David Lynch module: as the longest and most wide ranging, my chapter goes first, followed by three smaller close theoretical readings that respond to and enlarge several of the ideas I propose.
- Author contribution statement
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- Non-English
- No
- English abstract
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