Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development
- Submitting institution
-
Brunel University London
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 162-214204-7003994
- Type
- D - Journal article
- DOI
-
10.1108/IMR-04-2019-0114
- Title of journal
- International Marketing Review
- Article number
- -
- First page
- 713
- Volume
- 37
- Issue
- 4
- ISSN
- 0265-1335
- Open access status
- Technical exception
- Month of publication
- September
- Year of publication
- 2019
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
4
- Research group(s)
-
3 - Marketing & Corporate Brand Management (MCBM)
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
