Design for Behaviour Change as a Driver for Sustainable Innovation: Challenges and Opportunities for Implementation in the Private and Public Sectors
- Submitting institution
-
Manchester Metropolitan University
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 228315
- Type
- D - Journal article
- DOI
-
-
- Title of journal
- International Journal of Design
- Article number
- -
- First page
- 67
- Volume
- 10
- Issue
- 2
- ISSN
- 1991-3761
- Open access status
- Compliant
- Month of publication
- August
- Year of publication
- 2016
- URL
-
http://www.ijdesign.org/index.php/IJDesign/article/view/2260
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
10
- Research group(s)
-
C - Design
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- Design for behaviour change has been recognised as a term since 2005, but there still is a need for understanding its implementation, especially through private and public sectors. This study surveyed private and public sector stakeholders with regard to their current knowledge of, and approach to, design for behaviour change. The aim was to identify the challenges for professional stakeholders in understanding, accessing and implementing it. The research was funded through an AHRC design development grant (AH/L013525/1, £49,072) in 2014, which recognised the novelty and importance of providing a systematic overview of the field of design for behaviour change. The project was led by Niedderer who brought together an international team of key players for the project. Underpinned by a literature review of design for behaviour change theories and approaches, an online survey and two focus groups with private and public sector stakeholders were conducted with particular focus on small and medium size enterprises (SMEs). Designers and companies internationally responded to the survey and focus groups expressing the urgent need for more guidance on design for behaviour change. The results of the research offer such guidance, including concrete directions for future research to make design for behaviour change tools and theory more accessible to design practice. The results identified a significant disconnect between available theoretical knowledge of design for behaviour change and its practical implementation due to a lack of awareness and common language, of evidence-based examples, of evaluation methods and inter-sector collaborations. A set of recommendations was developed through the work, which has been made available open access, and which has been used by local councils to inform their sustainability policy and practice. The article is published in the International Journal of Design, the leading international peer reviewed open access design research journal.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
